New Delhi: Bringing
out a National Media Policy to address the new media landscape,
regulation of media education in the country, a National Film
Policy to tap the potential of the film sector, and a major push
to the animation sector - these are among the recommendations of
an information and broadcasting panel report presented Thursday.
The Sectoral Innovation Council, which analysed the growth
potential of the media and entertainment industry, submitted its
recommendations on a roadmap for Innovation in I&B Sector to
Information and Broadcasting Minister Ambika Soni.
The panel made 64 recommendations in seven areas concerning the
media and entertainment sector in such as broadcasting, print
media, animation, gaming and VFX, Media education and films, a
statement said here Thursday.
Among the recommendations are: A National Media Policy that
integrates all existing media segments and addresses the emergent
issues; examining the licensing procedures and requirements to
ensure further liberalization and reforms in the broadcasting
sector; a separate licensing model for niche radio channels to
push for content innovation in the radio segment; involving the
Community Radio Service to provide community-based content to All
India Radio, which would in turn provide capacity building and
training to CRS workers.
After digitalization in Doordarshan and AIR, the airwaves that
would be released could be utilized in house and the extra could
be used for creating a public service broadcasting fund which
could be utilized exclusively for public service broadcasting.
Keeping in mind the potential in the film sector, the panel
recommended a National Film Policy to address the role of the
government vis-à-vis the private sector. The film institutes
should be upgraded to Centres of Excellence, which could become
part of a Central University of Films, Broadcasting and Animation
by an appropriate legislation.
It has also recommended that the government should have a National
Policy for Animation, Gaming and VFX (visual effects) and also go
in for co-production in the animation sector to ensure
international projects come to India. The Children's Film Society
and Doordarshan could be asked to produce animated content.
Media education should be regulated to ensure orderly growth as
part of higher education; and in the same vein as medical and
technical education, Media Education should be regulated by a new
organisation known as Media Education Council, to be a part of the
The information and broadcasting Sectoral Innovation Council was
headed by Asha Swarup, retired secretary, and 10 other
distinguished members from the field of media and entertainment.