London: Samsung Galaxy S8 and S8 Plus unveiled in March were rated as the top two devices, performing better than iPhone 8 and 8 Plus, product testers at a US consumer choice magazine said.
Consumer Reports, a New York ratings and review non-profit, also ranked the 18-month old Galaxy S7 at the third place - ahead of the iPhone 8 and 8 Plus, but found Samsung Note 8 struggling at sixth place, according to MailOnline.
The iPhone 8 and iPhone 8 Plus, launched in September were ranked fourth and fifth, behind the 18-month old Galaxy S7 - according to a report citing anonymous industry sources in South Korea's Yonhap News.
Samsung had hoped its new phone-tablet hybrid would restore consumer faith in the Note range, after exploding batteries in the Note 7 tarnished the brand's reputation.
According to the Yonhap News, weak durability and heavy weight negatively affected the device's performance review.
Another South Korean product touted as a potential market leader, the LG V30, was not included in the rankings as it wasn't available at the time the report was being compiled.
It appears even many Apple fans are buying the older iPhone 7 models instead of the iPhone 8 and 8 Plus.
Apple's iPhone 7 models are outselling the recently launched phones head of the early November debut of the premium iPhone X.
This is according to broker KeyBanc Capital Markets, who says a 'lack of significant enhancements' in the new models' may be to blame.
Traditionally, new editions of the iPhone have sold quickly as fans queue for the latest upgrade. Amid the latest ranking and review of its newly luanched phones, Apple is now hoping to fight back with the November launch of the iPhone X
"Feedback from stores indicate customers are waiting to purchase the iPhone X or to compare the iPhone X before buying the iPhone 8," Vinh, who is rated four out of five stars by Thomson Reuters StarMine for his recommendation accuracy on the Apple stock, said.
Apple iPhone X, a glass and stainless steel device with an edge-to-edge display, will start shipping from 3 November.