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Why do people find video games so
irresistible?
Thursday August 04, 2011 03:17:43 PM,
IANS
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London: The secret behind the ever-increasing
popularity of video games is that it enables you to act through a
different identity and feel better about yourself and your
abilities, says new research.
This research was led by Andy Przybylski, visiting research fellow
at the University of Essex, the journal Psychological Science
reports.
"A game can be more fun when you get the chance to act and be like
your ideal self," explained Przybylsk.
The research found that giving players the chance to adopt a new
identity during the game and acting through that it - be it a
different gender, hero, villain - made them feel better about
themselves and less negative.
Worldwide, people devote as many as three billion hours a week to
the pastime.
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