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Yaani celebrates its first year with 07mn downloads, 02mn daily searches

Friday November 9, 2018 10:22 PM, News Network


Istanbul: Launched about a year ago, Turkey’s search engine, Yaani is celebrating a year of success with 07 million downloads and with around 2 million searches conducted daily on average.

The search engine Yaani developed by Turkcell has added Turkey to the list of countries with their own search engines. Yaani engages the unique syntax of the Turkish language and learns from the search patterns of users.

"Yaani is celebrating its first year and Turkey loves Yaani conducting 2 million searches everyday", Turkcell CEO Kaan Terzioglu said Friday.

Yaani is derived from the Turkish word "yani", an interjection that can be roughly translated as "What I mean is...".

“We will be able to stand by increasing number of customers with our new feature that fosters online shopping and provides subscribers a platform where they can reach the best fit products at the optimum price", Terzioglu said.

"In near future, Turkcell’s ‘Fast Log-in’ feature will be integrated which will commence an easier, quicker and more secure online shopping era with Yaani", he added.

Fast Log-in’ provides easier access as passwords or usernames are not required, thus users can log in only using their phone numbers.

Terzioglu also expressed plans to widen Yaani’s borders to the global market.

Turkey's leading cellphone operator Turkcell, is the biggest data center investor in the country. The strength of the infrastructure of Turkcell has led the company to inaugurate its own search engine by becoming a part of the several companies in the world.

The company continues to grow both within the national and global market while making progress in digital technology export.

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