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                  2010 Retrospect  | 
                 
                
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               PM's 
              fortunes swung from yin to yang, and India's too 
            
              When prices 
              of the humble onion overshadow the impact of big-time diplomatic 
              visits, it is time to worry. And that is how it was for Prime 
              Minister Manmohan Singh as 2010 winds to a close with corruption 
            scandals, the  
            
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              New Delhi: 
              The world of Indian literature acquired a touch of glamour in 2010 
              with new festivals, accolades on the international turf, the 
              return of Khushwant Singh and some strong publishing, valued at 
              $4.5 billion (Rs.200 billion). 
               
              If the Jaipur Literature Festival in January 2010 drew to India 
              some of the biggest names in popular literature like Roberto Calasso, Alexander McCall Smith, Louis de Bernieres and Geoff 
              Dyer, then the country had a brush with literary fame when the 
              "Hay-on-Wye" festival - the most prestigious literary festival of 
              Britain, debuted in India in November. 
               
              The line-up of writers, though not as sprawling as in Jaipur, was 
              impressive. The high point of the festival was an interactive 
              session moderated by Shashi Tharoor, MP, with Bob Geldof, musician 
              and founder of Live Aid. 
               
              Kolkata tuned in to its homegrown literary heavyweights at the 
              Kolkata Literary Festival presented by Apeejay Group and the 
              Oxford Bookstore. Mumbai held its own with Literature Live, a 
              free-entry festival organised by columnist Anil Dharker. 
               
              "The year surpassed what we were hoping in terms of the number of 
              festivals, size of audience, sale of books and enthusiasm among 
              people to attend literature festivals. It was also good news for 
              upcoming authors, publishers and book sellers," said Sanjoy Roy, 
              managing director of Teamworks Ltd, which organises the Jaipur 
              Literature Festival and the Hay Festival. 
               
              "The Hay Festival captured the minds of literature lovers. The 
              country saw four major literature festivals, including three new 
              ones," Roy told IANS. 
               
              Indian writers made their mark in the global literary arena. Rana 
              Dasgupta won the Commonwealth Writers' Prize for his novel "Solo", 
              while Raghuram R. Rajan's book "Faultlines" won the Financial 
              Times-Goldman Sachs award for the best business book of the year. 
               
              The Hindu awarded Manu Joseph for his work of fiction, "Serious 
              Men". Three Indian cookbooks, "Flash in the Pan: What to Cook and 
              How", "How the Banana Goes to Heaven" and "Hajra's Recipes of 
              Life, for Life" were cited by Gourmand, the global arbiter on food 
              writing, as the best cookbooks from India. 
               
              The year also saw the return of Indian literary doyen Khushwant 
              Singh with two books - "Absolute Khushwant", a collection of 
              ruminations and opinions, and the novel "The Sunset Club". Singh's 
              spirit triumphed over his failing health at 96 when he signed 
              books and jested with Prime Minister Manmohan Singh's wife at the 
              launch of his book. 
               
              A curious trend in 2010 was the phenomenal sale of books about 
              President Barack Obama and those written by him - largely because 
              of his visit to India in November. 
               
              "I think it has been quite a year with very strong books, variety 
              in publishing and awards as well. The fiction list was stimulating 
              with the very literary to excellent mass market," V.K. Karthika, 
              publisher and chief editor of Harper-Collins India, told IANS. 
               
              An estimate by the India Trade Promotion Organisation and the 
              Federation of Indian Publishers noted that the Indian publishing 
              industry is currently valued at around $4.5 billion (Rs.200 
              billion). Of this, education and non-education books accounted for 
              nearly $3 billion (Rs.130 billion). 
               
              "The business range grew tremendously as well as the cinema range. 
              It has been a year of committed publishing," Karthika said. 
               
              As for business, the year saw a slew of new titles - both big and 
              small - as the market bounced back from the slide of the last two 
              years, showing an upward curve. The book market currently rides on 
              the strength of 16,000 publishers. 
               
              The country publishes some 70,000 titles every year. 
              
               
               
              (Madhusree 
              Chatterjee can be contacted at madhu.c@ians.in) 
              
               
  
              
                
              
                
              
               
  
              
                
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