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Ludhiana
to London: India-made stoles for royal wedding
Sunday April 24, 2011 03:20:06 PM,
IANS
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Ludhiana/New
Delhi: Nearly 4,000 soft wool stoles have been shipped
for the eagerly awaited wedding of Prince William and Kate
Middleton in London this Friday, courtesy a Ludhiana manufacturer.
And the royal couple is also expected to take its pick. Ludhiana's
Centex Exports has shipped the stoles to London-based popular
online fashion business store Boden. They will also be gifted to
the guests invited for the wedding at London's Westminster Abbey.
Each stole costs 45 pounds. Made of soft wool, the stoles are in
red and blue, brown and scarlet and green and grey colour
variants. The Union Jack is printed on both sides of the stoles.
Moreover, the wool has been knit to form an animal print pattern
carrying a small patch with the words, 'April 29th 2011; William
and Kate; With love from Boden'.
"It's a singular honour to be asked to create such an important
keepsake for a wedding which will be historic. We have been chosen
from across the world to manufacture the scarves. This is a mark
of Indian excellence and innovation and also it is a once in a
lifetime opportunity," said a visibly excited Vineet Sood, the
Centex Exports managing director.
Centex was chosen after a market study by Boden.
"This is the wedding of fantasy and it becomes the major point for
the Britishers to project their royalty. They are the force to
reckon with today and when such a huge audience will get the live
coverage (which is said to be around 2 billion), every small
detail needs to be checked. So the royal family hired the service
of third party Boden," Sood told IANS.
"The company went across China and South Korea in search of a
supplier as they were looking at very fine quality of wool.
"They went across different brands but couldn't get the desired
result. And then since Centex are into manufacturing of scarves
since 1969 and we happened to be working with top brands of the
world like Burberry and Giorgio Armani, they asked us to make some
some samples and were impressed. The designs were given by them,"
he added.
Even Centex employees are excited that the stoles manufactured by
them will feature in the royal wedding.
"We may not be present there but our stoles will definitely be
part of the royal wedding," an employee said.
In addition to these stoles, the company has made another 2,600
stoles and scarves for Boden which will be sold online.
The royal wedding will be a classic British occasion. The guest
list includes dignitaries from across the world like US First Lady
Michelle Obama, Australian Prime Minister Julia Gillard and the
Beckhams.
Last year, Centex collaborated with Hugo Boss (BLACK) to
manufacture stoles for all the celebrities who attended the
prestigious Berlin International Film Festival.
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