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Cuddle chemical boosts flagging male libido
Tuesday April 10, 2012 09:33:57 AM,
IANS
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London: Can Oxytocin,
the 'trust and love hormone' that helps mothers bond with their
babies, boost a flagging male libido?
Mike Wyllie, one of the scientists who discovered and developed
Viagra for pharma giant Pfizer, said that an oxytocin based drug
could have 'blockbuster potential' in improving male desire.
University of California researchers report that a married man
boosted his sexual performance after he sprayed himself twice
daily with oxytocin, the Journal of Sexual Medicine reports.
His relationship with his wife was also in difficulties, because
he suffered from attention deficit disorder and had troubled
social relationships. Conventional drugs either were not suitable
or had unwanted side-effects.
Spraying the hormone up his nose twice a day did little to help
his social phobia but worked wonders for his love life, according
to the Daily Mail.
His libido went from 'very weak' to 'somewhat strong', his sexual
arousal from 'somewhat difficult' to 'somewhat easy' and the act
itself was easier to perform and more satisfying.
The spray also produced emotional benefits. The man said he found
it easier to be affectionate towards his wife, while she said he
wanted to be closer to her and was more tactile. But not all its
effects may be quite so welcome.
The man, identified only as B, also hugged a work colleague in an
inappropriate way. The positive effects vanished if he stopped
using the spray.
However, a blog in io9.com warns: "Many claims about oxytocin
regarding love, sex and bonding cite some science, but often very
selectively and dubiously, so much so that some scientists whose
studies have been used to make agenda-driven claims have strongly
objected to the use of their studies to do so."
Wyllie also warned that drug watchdogs may be cautious about
approving a medicine that has emotional as well as physical
effects.
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