$45,500 to change last name
Friday December 14, 2012 11:57:51 PM,
RIA Novosti
|
|
|
|
Washington: It's not all that uncommon for someone to change their last name,
perhaps when they get married, or become a famous movie star. But
one US entrepreneur had a different reason to change his name.
He has agreed to a new identity for a year to whatever name the
highest bidder wanted in an online auction.
So 30-year-old Jason Sadler from Florida will become Jason
HeadsetsDotCom on Jan 1 after the website Headsets.com agreed to
pay Sadler $45,500 to legally change his name.
"Throughout my life I've had three separate last names, none of
which have carried any real meaning for me or my sense of
identity," Sadler said on his website, buymylastname.com.
"So earlier this year when my mom let me know she'd be going
through a divorce, it occurred to me that shedding my last name
might actually make a lot of sense for me," said Sadler, who was
then inspired to sell his last name through an online auction that
allowed any company who wanted their business name as his new last
name to submit a bid.
Voting began Nov 1 and ended Wednesday at midnight, with the
highest bidder being Headsets.com, which states on its website
that it is America's leading provider of office telephone
earpieces.
Sadler said on his website that he "will now become a walking,
talking billboard" for the company, and is "ready and willing" to
expand upon any further marketing ideas for an additional cost.
"We've done some wacky marketing things ourselves in the past,"
Mike Faith, president of Headsets.com, told CNN about Sadler's
idea that he said is a perfect fit for the company.
Twenty-five businesses participated in the auction, with
Headsets.com and PawnUp.com battling it out until the very end.
Sadler said he will donate 10 percent of the money earned from the
auction to a non-profit organization called Cheerful Givers, which
is committed to giving less fortunate children gifts on their
birthdays and holidays. He will use the rest for future marketing
ideas.
Self-branding is not a new concept for Sadler. In 2009, he started
an advertising campaign where he raised more than $66,000 by
wearing different company t-shirts.
|
|
Home |
Top of the Page
|
|
|
|
|
|
|
|
|
|
 |
I |
|
|
More Headlines |
India announces $1 million to Myanmar's
troubled Rakhine state |
Palestinians celebrate the unity between Hamas and Fatah |
Shooting reported at US school |
Rajasthan official retains post in first right to recall vote |
Moscow college to ask god for 'good reputation' |
Government to give 25 million LED bulbs to BPL households |
Anti-quota bill strike paralyses work in Uttar Pradesh |
More reforms and some 'bitter medicine' on the anvil |
Maharashtra to hire 63,000 policemen in next five years |
Chandni Chowk market fire rages on, building may crash |
|
Top Stories |
Rehman Malik in India, new visa regime to
begin
Pakistan
Interior Minister Rehman Malik arrived here Friday on a long
discussed three-day visit, the highlight of which is expected to
be the implementation of a liberalized visa regime agreed
»
Rehman Malik invites Indian PM to visit
Pakistan
The business route to South Asian
integration
|
|
Most Read |
PMO reviews preparations to implement direct
cash transfers
The Prime
Minister's Office (PMO) Friday asked all ministries to make
preparations "on a war footing" for the launch of the government's
ambitious »
|
UGC checks 53 private varsities, finds only five 'in order'
Only five
of 53 private universities inspected by the University Grants
Commission (UGC) had been found to be in order, Human Resource
Development (HRD) Minister M.M. Pallam Raju said Friday.
Fifty-three of the total 145 private universities had been
inspected, the minister said while replying
»
|
|
News Pick |
800,000 Palestinians arrested by Israeli
forces since 1967
The Palestinian Prime Minister Salam
Fayyad’s Office Tuesday said that Israel arrested some 800,000
Palestinians since the June 1967 War. The office said in a press
statement on the occasion of the international »
|
Islamic Fiqh Academy urged to guide Europe
on prayer timing
Prominent Saudi scholar Sheikh Abdullah Al-Manie,
adviser at the Royal Court and a member of the Council of Senior
Religious Scholars, has demanded Islamic scholars and academies
to deal with some erroneous »
|
Arrests of Muslim youth: JUH announces Million March, Nationwide
stir
Jamiat Ulama-i Hind at its national
executive council meeting in Delhi Thursday has decided to launch
a nationwide campaign
»
Do you
feel the pain of Indian Muslims, Mr. Prime Minister
|
Israeli forces shot dead Palestinian teenager
A Palestinian teenager has been shot dead in the southern West
Bank city of Hebron, after Israeli security forces stationed at a
checkpoint opened fire on him. Israeli news source Ynet described
the incident as an
»
|
|
Picture of the Day |
 |
Tri Service Chiefs paying homage
at Amar Jawan Jyoti, India Gate on the occasion of Navy Day in
New Delhi on December 04, 2012. |
|
Recommend the story to
your friends |
|
|
|
|
|