New Delhi: The e-commerce world has witnessed a boom
over the last few years in India -- and shopping portals are
eagerly cashing in on leap year "festivities". Websites like Fashionandyou.com, Tradus.in and Timtara.com are offering special
discounts for Feb 29 and they are expecting a major boost in
"We felt that we should take this unique opportunity of this Leap
Year Day to shower our love towards our members with fantastic
deals. We would like to share our success with our members, so
this day we are giving back almost 100 percent to the members who
shop with us," Pearl Uppal, co-founder and CEO, Fashionandyou.com,
Fashionandyou.com, a members-only luxury fashion site, is offering
an extra 29 percent discount on all luxury and fashion lifestyle
products across categories for the day.
Tradus.in is hosting a 'Leap Year Clearance Sale' with a 50
percent slash on branded watches, wallets, handbags, et al, while
Timtara.com is offering a discount of Rs.4,000 on various
"We feel the offer itself of a 29 percent shop credit absolutely
free is unique and never been heard of or offered before by any
e-retail brand. We are hoping that this highlights our true
priorities, that is customer satisfaction and a great shopping
experience," added Uppal.
For Arindam Bose, managing director and chief cutomer officer,
Timtara.com, "Its another way of showing our patrons that we are
here to offer them amazing deals throughout the year. And if we
get an extra day, we will go out of the way and offer something
He expects a 30 percent increase in sales on the online electronic
Meanwhile, Tradus.in started its Leap Year Clearance Sale a week
ago, and its representative says the response has been great.
"Our Leap Year Clearance Sale with discounts of 50 to 90 percent
has been running for a week already, and will continue to run for
another week after Feb 29. We expect to see a 1000 percent jump in
sale of clearance items on Feb 29 because of additional discount
we are offering only on that day," said Krishna Motukuri, the
company's managing director.
According to Mehul Gupta, associate vice president, Internet &
Mobile Association of India (IAMAI), e-commerce sector has been on
the rise, and is poised for more growth. He had predicted that the
total net commerce market of India was expected to grow to
Rs.46,520 crore by December 2011, from Rs. 8,146 crore in 2007.
"E-commerce as a whole is a win win situation for everybody and
its success since its inception bears testimony to the fact. I
think we have still a long way to go but the start has been very
positive. The industry as a whole has definitely laid the
foundations for a very big common platform for the retailer and
the consumer to interact with each other," said Bose.
(Radhika Bhirani can be contacted at firstname.lastname@example.org)