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Google ad revenue tops entire US print media
Wednesday November 14, 2012 10:09:07 AM,
RIA Novosti
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 Newsweek to end print edition
Newsweek, one
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Moscow: Google has earned $20.8 billion in advertising in the first half
of 2012, more than all US print media earned in the period, the
German research firm Statista said.
"In the first six months of 2012, Google raked in $20.8 billion in
ad revenue, while the whole of US print media (newspapers and
magazines) generated just $19.2 billion from print advertising,"
the report said Tuesday.
Statista conceded that the comparison is "obviously unfair" given
the fact that, unlike the US print media, Google operates
globally.
Although Google may be gaining revenue at the expense of the print
media, the search giant saw a 15 percent year-on-year decline in
the value of each advertising click in the third quarter.
"In general, it appears that most people on the web are starting
to avoid advertisements as much as possible, no matter how
interesting or personalized they seem to be," the report said.
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