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London: More and more
people - around one in four - are now turning to electronic
devices like mobile phones or tablet computers to check the time,
and wrist watches may soon fall out of fashion, a study has found.
According to the Daily Mail, the percentage of people preferring
to check the time on mobile devices has gone up from 18 percent
just a year ago.
Among people under 35, the proportion relying on digital devices
for timekeeping is even higher, at four in 10, says the study by
market analysts Mintel.
"As mobile phones allow consumers to do lots of things, watches
need to become more technical and have multiple functions as well
as telling the time, such as GPS, temperature gauge, etc," the
study said.
The report, which surveyed 1,522 adults, found that in an office
setting, using a watch to tell the time is seen as looking more
professional, while taking out a mobile phone in a meeting was
viewed as time wasting.
The Professional Jeweller magazine said watch sales were steady in
Britain, but the market is split between cheap trendy timepieces
and luxury brands.
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