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Social media key to outcome in 160 Lok Sabha
seats: Study
Thursday April 11, 2013 11:47:28 PM,
IANS
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New DelhI: The 2014
general election's outcome in 160 constituencies is likely to be
influenced the most by social media users, a study said Thursday.
The study 'Social Media and Lok Sabha Elections', jointly
conducted by the RIS Knowledge Foundation and supported by the
Internet and Mobile Association of India (IAMAI) said that "there
are 160 high impact constituencies out of the total of 543
constituencies, which were likely to be influenced by social media
during the next general election."
High impact constituencies are those where the numbers of Facebook
users are more than the margin of victory of the winner in the
last election, or where Facebook users account for over 10 percent
of the voters.
The study found that there were 67 constituencies which have been
identified as medium impact constituencies, while the rest were
classified as low impact constituencies or no impact
constituencies.
The corresponding numbers are 60 out of 543 in the low impact
category and the remaining 256 out of 543 as being in the no
ompact category.
Maharashtra has the most number of high impact constituencies
(21), followed by Gujarat (17), the study said.
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