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In Punjab, Jatts do it!
Thursday January 03, 2013 05:36:37 PM,
Jaideep Sarin,
IANS
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Chandigarh:
"Jatts the
way aha aha" they like it in Punjab - where Jatt denotes not just
the Jat-Sikh community but also a success mantra and even a
lifestyle statement - finding its way into songs, film names and
trendy tags like "Jatt Boyz".
The Jatt phenomenon got a fresh boost with two 2012 movies - "Jatt
and Juliet" and "Carry on Jatta". The romantic comedies were box
office hits with audiences, even in non-Punjabi-speaking states,
queuing up.
In Punjab, the use of the term Jatt is used for a number of things
and people. It is the Punjabi way of referring to the state's
progressive farming community, also known as the Jat-Sikh
community.
Young boys and men driving flashy cars and swanky bikes often make
a style statement with stickers like "Ziddi (stubborn) Jatt",
"Risky Jatt' or simply "Jatt Boyz".
"Young Jatts often want to flaunt their status by putting up
something Jatt on their vehicles. They get a kick out of it,"
Chandigarh-based youth Sunny Grewal explained.
"Jatt in Punjab is the same as the powerful Jat community in
Haryana and Uttar Pradesh," researcher Sandeep Singh from Ludhiana
told IANS.
Besides, scores of websites - yamlajatt.com, lovejatt.com,
vellajatt.com, mr-jatt.com, ziddijatt.com, riskyjatt.com,
hotjatt.com, vipjatt.com, jattji.com, nicejatt.com and many others
- keep the Jatt term in business. Most of these websites deal with
popular Punjabi songs, allowing downloading of numbers. Others
talk about the latest happenings in the Jatt-state and some offer
mobile games and downloads.
Then there are the many Punjabi songs rolled out every year in
which the use of the word just can't be missed.
From 1975 when Bollywood actor made Jatt popular with the popular
"Main Jatt Yamla Pagla Deewana" in "Pratigya" to controversial
rap-singer Honey Singh's "Jatt soorme kade gulami kareya nahi
karde", it is a commonly used term. There are scores of popular
Jatt songs -- Diljit Dosanjh's "Moreh Jatt kharku khada", Jazzy
B's "Jatta mauja karda and Surjit Bindrakhiya's "Jatt di pasand
Billyan Akhaan - are some of the songs that flaunt the Jatt
connection.
Then there are the two films of course.
In the last few months, the success of "Jatt and Juliet", directed
by Anurag Singh and starring singer-actor Diljit Dosanjh and Neeru
Bajwa, made Jatt popular in the country. The film was acclaimed as
a commercial and critical success. For the first time, the rights
of a Punjabi film have been bought by Bollywood, composer and
singer Himesh Reshammiya picking them up for a Hindi remake.
"We have heard of films from south India being re-made in
Bollywood. But 'Jatt and Juliet' is a trendsetter in this area.
This will do a lot of good to the Punjabi film industry which is
now seeing money flowing in," film buff Randeep Singh said.
Breaking from the past tradition of Jatts being identified with
guns and fights, the film brought out the romantic Jatt. In "Carry
on Jatta" too, the hero was projected as the love-bitten youth and
not a gun-toting one. Directed by Smeep Kang and starring Mahie
Gill (of "Dev D" fame) and Gippy Grewal, the film is a laugh riot.
(Jaideep Sarin can be contacted at jaideep.s@ians.in)
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