Washington: Social networking giant Facebook has announced a major
overhaul of its homepage known as News Feed, unveiling a more
visually stimulating stream of photos, videos and comments posted
by friends that will also let users see more of the topics they
are most interested in.
"We want to give everyone in the world the best personalized
newspaper we can," said Facebook founder and CEO Mark Zuckerberg
Thursday at a news conference announcing the changes.
"This design reflects the evolving face of the News Feed,"
Zuckerberg said, describing the new multifaceted focus on vivid
visuals, giving users more of a choice on what they see in their
feeds, and creating a consistent look across mobile and desktop
versions of the site.
The redesign puts photos front and centre, which is not surprising
according to industry experts, with Facebook's recent acquisition
of the photo sharing service Instagram.
"The types of stories that we tell when we communicate with a
photo as opposed to text are completely different," Zuckerberg
said on stage at the company's California headquarters.
Other changes to the News Feed include a division into sections,
with separate tabs that can be used to view photographs, music, or
posts coming from brand and celebrity pages users follow.
Facebook's team said this change will be welcomed by some users
who have complained of being bogged down with a seemingly endless
stream of unimportant content.
"In our new design we are giving these images and rich visuals
lots of prominence," said Facebook Director of Design Julie Zhuo
at the news conference.
Facebook announced Thursday its first major homepage redesign
since 2011. The revamped News Feed will be heavy on visuals the
While company executives have said the redesign has been in the
works for some time, the unveiling comes on the heels of a Pew
study released last month that found 61 percent of Facebook's more
than one billion active users have taken a hiatus from the site
due to reasons such as boredom or too much irrelevant information.
The redesign does not, however, affect the filtering algorithm
that Facebook uses to select what shows up on a user's feed.
"You see all the stories you saw in your News Feed before, but
with a fresh new look," said Vadim Lavrusik, Facebook's Journalism
Program Manager in a post on the site.
"We've completely rebuilt each story to be much more vibrant and
colorful and highlight the content that your friends are sharing.
Photos, news articles, maps and events all look brighter and more
beautiful," Lavrusik said.
Facebook said it will begin rolling out the new News Feed
immediately, but on a limited basis, so it can get feedback and
make changes. Mobile versions will be released in the coming
Facebook first introduced the News Feed in 2006. The facelift
marks the first major redesign to the feature since September