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Ford apologizes for offensive ad for its India-made car
Tuesday March 26, 2013 11:33:48 AM,
IANS
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Washington: US auto
major Ford and its ad agency WPP have apologized for offensive
artwork depicting women tied up in the back of a Ford Figo, a car
made in India.
Manufactured by Ford India in Chennai, Figo is based on the Mark V
European Ford Fiesta hatchback. It has been in the export market
since March 2010. A new model of the car was released in South
Africa in January 2013.
The cartoonish drawings were never part of a paid campaign but
were part of "a creative exercise by a team that was submitting
for an ad competition," according to Chris Preuss, Ford spokesman
for WPP, as cited by CNN Money.
"They were actually posters uploaded to a website, which is where
it all took off from."
One of the images depicts Silvio Berlusconi, former prime minister
of Italy and a candidate in the current campaign, driving a Ford
Figo with three tied-up women in the back.
Another image depicts Paris Hilton driving a Figo with what's
meant to be the three Kardashian sisters tied up in the back. A
third image shows three male race-car drivers tied up in the back.
"We deeply regret this incident and agree with our agency partners
that it should have never happened," said Ford, in a prepared
statement. "The posters are contrary to the standards of
professionalism and decency within Ford and our agency partners."
WPP also released a statement saying that it "deeply regret[s]"
the existence of the "distasteful" posters.
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