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Alfa Enterprises of Malegaon joins Havmor Ice Cream's Maharatna Club

Monday September 10, 2018 0:43 AM, Zuhair Mohd Safwan,

Alfa Enterprises Yassar Omair Havmor Ice Cream

[Yassar Omair of Alfa Enterprises Malegaon received the honor at the hands of Kevin Jung, Kamal Desai and others. ( photo)]

Malegaon: In a short span of three years after becoming a distributor of Havmor Ice Cream, Alfa Enterprises of Malegaon joined India's leading manufacturer's "Maharatna Club". Alfa Enterprises was honoured by its President Kevin Jung in a glittering ceremony held in Mumbai on September 05.

Havmor Ice Cream has around 450 distributors in India who were given to achieve a target in the last financial year which ended on March 31, 2018. Alfa Enterprises of Malegaon was one of just 30 distributors from all across India who achieved the target and joined Havmor Ice Cream’s prestigious “Mahartana Club".

Havmor Ice Cream honoured the newly crowned Platinum Members who joined its Mahartna Club at glittering ceremony held last Wednesday at The Orchid near Domestic Airport in Vile Parle Mumbai.

Kevin Jung, President of Havmor Ice Cream, presented the memento and a citation to all Platinum Members. Others who were present on the occasion were Vice President Havmor Ice Cream Kamal Desai, Zonal Manager Sales Rakesh Gandhi, Regional Sales Manager Vivek Nair and others from the industry.

Yassar Omair of Alfa Enterprises Malegaon received the honor at the hands of Kevin Jung, Kamal Desai and others.

While addressing the ceremony, Kevin Jung shared with his audience the details of Havmor Ice Cream’s Sholapur manufacturing unit which would be operational in 2019.

“We will initially start with 25,000 liters of milk per day and will gradually take it to over 01 lakh liters per day. It will make a combined total production of around 03 lakh liters per day of all units of Havmor Ice Cream”, he said.

Kevin Jung became President of Havmor Ice Cream after the Ahmedabad based ice cream company was sold out to Lotte Confectionary of South Korea in November 2017. Lotte Confectionery purchased Havmor Ice Cream for 1,020 crore Indian rupees or 80 billion US dollars.

Havmor was fifth largest ice cream player and enjoyed around 08 percent share in India’s organized ice cream market at the time of acquisition by Lotte Confectionery of South Korea.

Soon after the take over, Kevin Jung started working on expansion with construction of 3rd manufacturing unit in Sholapur. With the help of a strong network of distributors and dealers in as many as 15 Indian states, Havmor registered 28% plus growth after takeover by Lotte Confectionery about a year ago.

Nehal Bhau Haji Havmor Ice Cream Malegaon

[Alfa Enterprises founder, Nehal Bhau Haji (right) with his sons Yassar Omair and Saad Omair. ( photo)]

The original founder of Havmor Ice Cream, Satish China, started as a pop up ice cream shop in Karachi called Havmor in 1944. After partition, he and his family migrated to India, and after attempting to set up a base in a couple of Indian cities including Dehradun and Indore, Satish Chona eventually decided to start his ice cream business in Ahmedabad where the weather would stay warm for a better part of the year, which meant potentially higher ice cream sales.

Satish Chona began Havmor operations with just 200 rupees from a humble handcart that he would take to the Ahmedabad railway station. Every day, he would sell ice cream from his handcart that he and his wife, Nirmal Chona, painstakingly churned all night. To increase revenues, Satish Chona would borrow a friend’s cycle and sell ice cream around Ahmedabad while his friend would take care of the handcart. After decades of real hard work, Havmor grew into a popular local ice cream brand.

Like Satish Chuna, the founder of Alfa Enterprises Malegaon, Nehal Ahmed Abdul Ahmed also experienced ups and downs in his life before joining Havmor Ice Cream’s Maharatna Club.

Nehal Bhau Haji, as he is popularly known as, is basically a weaver – the trade he inherited from his ancestors. His was a brand and a trusted name in silk yarn and textiles for years. However, the once established business soon collapsed because of the sluggish market - a hallmark of Indian textile industry since 1995. Nehal Bhau Haji survived somehow for the next decade simultaneously exploring other options and trades.

“Finally, in 2012, we entered food and beverages business and also established Al Baarid - a small ice cream parlor. In 2015, we signed with Havmor Ice Cream as its sole distributor in Malegaon. We cover the entire Malegaon Taluka and the neighboring cities and towns”, Yassar Omair, his elder son, said while talking to

Perhaps inspired by Kevin Jung’s expansion plan, Nehal Bhau Haji also plans to shift to some other location having more space than the existing. “With the volume of orders we receive every day, we need more space – at least double than the existing one”, he said.

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