New Delhi: Samsung India on Friday kicked off the seventh edition of its pan-India campus programme -- Samsung E.D.G.E -- inviting students from the top colleges of the country to work on real-life problem statements.
The company said it will also let them interact with Samsung's top leaders and provide unique solutions to the problem statement at hand.
"At Samsung, innovation is at the heart of everything we do. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life problems," Ken Kang, President and CEO, Samsung SWA, said in a statement.
"As we enter the seventh edition of the program, we are confident that the young talent participating in the program will bring in even more insightful solutions and display their problem-solving skills," Kang added.
This year, students from 27 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held physically at campuses spread across the country.
The programme consists of three rounds. The first round, which is the campus round, is about ideation, where the team members come together and put up an executive case summary based on their research and analysis.
The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round.
At the end of the regional round, top 8 teams are selected and mentored by Samsung leaders on their respective solutions. The final eight teams battle it out in the National Round to arrive at the three winning teams.
Launched in December 2016, Samsung EDGE is a first-of-its-kind campus programme that provides an opportunity to the country's best talent to come forward and exchange meaningful insights to get a head-start in their careers.
In 2020, 1,763 teams across India participated in the programme to present innovations around the theme 'The Era of UNTACT - New Days, New Ways'.
Team Secret Society of IIT Madras won for presenting a customer-centric, innovative solution to reach out to potential consumers in a contact-less way in the new normal.
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