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Google better than Microsoft to work for: Students
Tuesday, November 03, 2009 05:13:47 PM,
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Bangalore:
Google is more attractive employer than Microsoft according to the
first global index of employer attractiveness by Universum. Google
tops the list of Global Top 50 Business and the Global Top 50
Engineering employer. As compared to Google, Microsoft is on the
third position on the Global Top 50 Business for attractive
employers. After Google, PricewaterhouseCoopers is on the second
spot in the Global Top 50 Engineering employers list.
Universum's global index of employer attractiveness
is designed to assess the world's most powerful employer brands.
Google is, by far, the ideal company to work for according to
120,000 students from top academic institutions worldwide. The
positions occupied by the Google and Microsoft are clear indications
of their success related to talent attraction and retention.
"These companies in the Top 50 really work with employer branding
strategically. The Big Four, for example, are all in the top 10
business ranking, as they have employer branding as part of their
business strategy. Many associate their corporate brands to people.
This is normal for the service industry, but it's a new approach for
other companies. These companies are in the Top 50 because they are
focused, consistent and differentiate themselves in their
communication." said Michal Kalinowski, CEO of Universum to
Softpedia.
Students from U.S., Japan, China, Germany, France, UK, Italy,
Russia, Spain, Canada, and India have helped define the world's top
50 most attractive employers, Universum explained. In this regard,
the list with the best employers to work for emphasizes the
globalization of the talent market. Google, Microsoft and IBM are,
in this context, attractive employers because students are aiming
for an international career with multinational companies capable of
offering secure employment.
But what can be other reasons to be attracted more towards Google.
Here are few good reason: The campus in Mountain View strictly
follows the company's founders, Sergei Brin and Larry Page, orders
that food (it's free) should not be away more than 150 feet from the
employees. So, Google runs 11 free gourmet cafeterias and scores of
snack rooms, which contain cereals, candy, nuts, yogurt, carrots,
fresh fruit and other snacks, and dozens of drinks, including soda
and make-your-own cappuccino.
If an employee wants to buy a hybrid car, Google pays up to $5,000
to the employee for environmentally friendly effort. If employee has
a baby, Google pays $500 to buy baby stuff. Drop off laundry and get
it dry cleaned for free. Get onsite free massage and haircut, and an
oil change or wash for the car. Work is such a cosy place that it's
difficult for Google employees to leave office.
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