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Wisden to launch India edition
Saturday December 03, 2011 06:32:23 PM,
IANS
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New Delhi: Cricketers'
almanac Wisden is all set to launch its India edition that will
have a comprehensive coverage of Indian cricket down to its lowest
level.
Former India captain Sourav Ganguly has been made president of its
editorial board.
"It's great to see Wisden in India, they are a powerhouse in the
field of cricket. Wisden India will not be just an almanac, there
will be a web portal, games, apps and even a television channel
somewhere down the line," he said.
The edition will be launched in collaboration with FidelisWorld,
who are also involved in setting up Bhaichung Bhutia's club United
Sikkim that plays in I-League.
Anand Krishnan, executive chairman of FidelisWorld said their
attempt will be to leverage diverse forms of media to reach the
Indian cricket consumer.
"This is a proud moment in the young history of FidelisWorld, to
bring the authority of Cricket to the most passionate fans of the
sport. Wisden India will, no doubt, evolve to become the single
source for news, views, and entertainment in the field of
cricket," he said.
"The key objective for Wisden India will be to build its product
presence in the market through an integrated approach."
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