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Australian government urged strict alcohol marketing rules
Thursday December 29, 2011 07:37:58 PM,
IANS
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Melbourne: The
Australian Medical Association (AMA) has urged the government to
impose tougher restrictions on alcohol marketing among youngsters.
According to AMA, the current system of self-regulation is
inadequate and that tougher legislated measures are needed to stop
this insidious and dangerous form of marketing, Xinhua reported.
It has criticised alcohol companies for using summer sporting
events and music festivals while launching mass advertising
campaigns that encourage young people to drink.
The warmer weather and high profile sporting and music events make
summer the ideal time for alcohol companies to exploit current
loopholes in advertising regulations, said AMA president Steve
Hambleton.
These companies launch mass advertising and marketing campaigns
that encourage teenagers and young people to drink, often
recklessly, he added.
"The underlying reality is that this marketing can encourage
excessive and dangerous drinking, and underage drinking," said
Hambleton.
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