Direct link to scholarships offered by  Govt. of India

List of Private NGOs offering scholarships

Abu Marwan Abdal Malik Ibn Zuhr: ‘Avenzoar’

Abu Marwan Abdal Malik Ibn Zuhr, known in the west as Avenzoar, was

Ummid Assistant

IGNOU invites applications for online nutrition course

Welcome Guest! You are here: Home » Special Reports

Cadbury's: An epic chocolate saga of struggle and success

Wednesday February 09, 2011 08:28:04 PM, Madhusree Chatterjee, IANS

New Delhi: Ever wondered what went on behind that sinful brown bar of Cadbury's chocolate to make it a gastronomic legion and a cult in itself for millions of chocolate lovers in India and the world?

The story of Cadbury's chocolate is a family soap flavoured with high business drama, strict moral ethics, religion and a destiny-defying struggle, says a new book chronicling Cadbury's "Chocolate Wars" (published by Harper Press).

The book has been penned by Deborah Cadbury, a daughter of the Cadbury family.

Tucked away in the heart of of Birmingham's dismal foggy Bridge Street in the mid-19th century was a small Victorian novelty - a cocoa works that was approached by a dirt road. The factory was a symbol of fragrant rich living in the grimy backstreets.

One early morning in 1861, brothers George and Richard Cadbury hurried to their chocolate to address a harsh reality. There was a crisis in the family. The chocolate factory, owned by their father John Cadbury, was in decline. The family firm was haemorrhaging money and it threatened to go down under if the brothers did not marshall resources, says the Cadbury scion in her family business biography.

The trade in British chocolate - made from the wonder bean acquired from the new world (cocoa pods from America )- was controlled by barely 40 confectionary traders.

There was one last hope for the brothers who had each inherited 4,000 pounds from their mother. Determined to save the chocolate factory, they staked their inheritance, Deborah Cadbury says.

But business foundered. Cocoa, then processed only as a drink by the Cadbury's, failed to appeal to the general British palate. Critics found it loaded with froth and "bad to taste". Something vital was missing.

Adding to their woes, a rival in Bristol, Fry and Sons, which owned one of the largest cocoa works in the world, had introduced a novelty to the Victorian market.

"They experimented with mixing cocoa powder with its bi-product, the excess cocoa fat. Whether by accident or design, they hit upon a way of blending the two ingredients with sugar to make a rich creamy paste. The concoction was then pressed in a mould and left to set. The result was the first chocolate bar in Britain," Cadbury recalls, quoting from her family book.

But Fry & Sons hit back with a "new minty cream". The chocolate-covered mint sticks captured the market by storm.

The Cadbury business nearly died. Persistent George Cadbury considered one last reckless gamble, the writer says. He sailed to the Netherlands and purchased a new cocoa press that the Dutch were using to make a smoother chocolate.

The drink bore fruit when the brothers launched an advertisement blitz around the slogan, "Cadbury's Cocoa, Absolutely Pure, Therefore Best. No Chemicals used," the book documents.

By the autumn of 1868 the campaign gained momentum. George and Richard Cadbury went ahead to create an assortment of eatable solid chocolates and "packaged them in an aromatic fancy box" to woo high-end buyers. It worked. The business flourished for nearly 150 years.

However, Cadbury's confectionary business, which was valued at 5 billion (British) pounds in the first decade of 2000, witnessed a turnaround when in 2010 American giant Kraft Food acquired the company in one of the most hotly debated takeovers in British history, Cadbury says.

The combined entity Cadbury-Kraft commanded a worldwide business of 37 billion pounds, winning an ongoing chocolate war, says Deborah Cadbury.

One of the reasons why John, George and Richard Cadbury - the early pioneers of the brand - had to fight harder than the rest may lie in the spiritual philosophy of 19th century British chocolate makers.

They belonged to a spiritual order known as the Quakers or the Society of Friends, which believed in the uplift of the poor and needy. It imposed a strict set of dos and dont's on trade practices, stressing on employees' welfare, quality, rejection of display of opulence.

George Cadbury had once said "he wanted to build a model chocolate factory in the middle of great big sinful city". The Cadbury's spirit of philanthropy did not match their tardy profits in the initial years, the book says, sowing the seeds of the events to follow.




  Bookmark and Share                                          Home | Top of the Page


Note: By posting your comments here you agree to the terms and conditions of

Comments powered by DISQUS

More Headlines

AMU microbiologist receives prestigious award

Gujarat Carnage, Modi and SIT

Binayak Sen's bail plea: High court reserves order

Two children killed every day in Afghan war in 2010: Report

India begins 1.2 billion population headcount

Dazzling fly-past, daring aerobatics mark Aero India launch

Cassidian opens engineering centre in Bangalore

Thousands of protesters remain in Cairo's Tahrir Square

One crore Kerala people charge LF with non-governance

Bail to Malegaon youths: Court directs CBI to reply by February 17

Fire in Tata headquarters in Mumbai, three killed

A PM who paid when sons used official car




Top Stories

Bail to Malegaon youths: Court directs CBI to reply by February 17

The special Maharashtra Control of Organised Crime Act (MCOCA) court in Mumbai today directed the Central Bureau of Investigation (CBI) to file its reply on Swami  »

Bail plea of Malegaon blast accused: Next hearing on Feb 09

No evidence against accused arrested in '06 Malegaon blasts case: CBI


Picture of the Day

Hundreds of people February 07, 2011 converged at Mushawerat chowk in Malegaon - one of the site that witnessed a series of blast on September 08, 2006, to listen to Former Minister Nehal Ahmed. Nehal Ahmed addressed the people from atop the Tipu Sultan tower because, according to him, the local police did not give him the permission to hold the rally to press the government to release the Muslim youths arrested in the case.



  Most Read

Thousands of protesters remain in Cairo's Tahrir Square

Thousands of Egyptians Wednesday continued to camp     »

Egypt crisis continues; Is Mubarak headed for clinic?

India begins 1.2 billion population headcount

Some 2.7 million officials fanned out across the country Wednesday to begin the mammoth exercise of headcounting India's estimated 120 crore (1.2 billion) people, with President Pratibha Patil being the first citizen to be enumerated here. The nationwide exercise, which will    »


  News Pick

AMU microbiologist receives prestigious award

Prof. Abida Malik, Department of Microbiology, J.N. Medical College, Aligarh Muslim University has been conferred on the prestigious   »

A PM who paid when sons used official car

At a time when Indian politicians make news for corruption and misuse of power comes a book on Lal Bahadur Shastri, the country's second prime minister who was so upright that he deposited money in government coffers   »

One crore Kerala people charge LF with non-governance

The Congress-led opposition in Kerala Wednesday submitted to Governor R.S. Gavai a memorandum signed by one crore people of the state against the non-performance of the ruling Left Front government. Leader of Opposition   »

Gujarat Carnage, Modi and SIT

After the Special Investigation Team appointed by Supreme Court submitted its report in December 2010, a front page headline in a leading daily announced that SIT gives a clean chit to Modi. This was picked up by a large section of the media to hail Modi   »

Kashmir interlocutors' report likely by February end

The three interlocutors for Jammu and Kashmir are likely to submit their final report to the union home ministry by the end of this month, according to highly placed sources in the government. The Omar Abdullah government   »



RSS  |  Contact us

| Quick links



Subscribe to

Ummid Assistant






About us




Government Schemes











Contact us





      Disclaimer | Terms of Use | Advertise with us | Link Exchange is part of the Awaz Multimedia & Publications providing World News, News Analysis and Feature Articles on Education, Health. Politics, Technology, Sports, Entertainment, Industry etc. The articles or the views displayed on this website are for public information and in no way describe the editorial views. The users are entitled to use this site subject to the terms and conditions mentioned.

© 2010 Awaz Multimedia & Publications. All rights reserved.