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Pesky
calls to nag customers for one more month
Monday January 31, 2011 09:04:52 PM,
IANS
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New Delhi: Pesky calls
from telemarketers will continue to nag customers for some more
time as the telecom regulator extended its deadline to curb them
to March 1 due to technical reasons.
The delay has been caused as the allocated series has been changed
from "70" to "140" for telemarketers and it will take some time to
implement the change.
"DoT has communicated a fresh numbering series beginning with
"140" instead of "70". Communicating the same to all the access
providers and carrying out the required changes would require
time. Therefore, the authority is compelled to change the date of
implementation to March 1, 2011," the Telecom Regulatory Authority
of India (TRAI) said in a statement.
Last year, the telecom watchdog announced a set of new measures to
curb unsolicited commercial calls and messages, which were to be
implemented from Jan 1.
The regulations included a fine ranging from Rs.25,000 to
Rs.250,000 for the defaulting companies and allocation of a number
starting with '70' to the telemarketers making it easy for the
customers to recognise their numbers.
Unlike the previous regulation that asked customers to register
their numbers in 'do not call' list, users can now choose from
different categories like 'fully blocked' or 'partially blocked',
under which a customer can receive communication for categories of
his choice.
Having regard to security audit of the website to be created for
the purpose of these regulations and other processes involved, the
principal regulations were amended on Dec 14, 2010. Initially the
telemarketers' registration had to start from Jan 15 and other
operational provisions were required to be implemented from Feb 1.
The registration has already started from Jan 15.
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