New York: Google
Tuesday unveiled its new social networking service to take on
The Internet search engine introduced Google+ social network for
what it called 'real-life sharing.' To be available first by
invitation only, Google said its social network will meet the most
basic human needs to connect with others.
Aiming to take advantage of flaws in networking on Facebook,
Google said, "Today, the connections between people increasingly
happen online. Yet the subtlety and substance of real-world
interactions are lost in the rigidness of our online tools. In
this basic, human way, online sharing is awkward. Even broken. And
we aim to fix it.''
Google said, "We'd like to bring the nuance and richness of
real-life sharing to software. We want to make Google better by
including you, your relationships, and your interests. And so
begins the Google+ project.''
It would offer options of networking, including 'Circles'
interface for adding friends and sharing 'what matters, with the
people who matter most' and 'Hangouts' interface for group video
"The debut of Google+ will test whether Google can overcome its
past flops in social networking, like Buzz and Orkut, and deal
with one of the most pressing challenges facing the company,''
said the New York Times.
"At stake is Google's status as the most popular entry point to
the Web. When people post on Facebook, which is mostly off-limits
to search engines, Google loses valuable information that could
benefit its Web search, advertising and other products.''
But Google+ might be already too late, the paper said.
"In May, 180 million people visited Google sites, including
YouTube, versus 157.2 million on Facebook, according to comScore.
But Facebook users looked at 103 billion pages and spent an
average of 375 minutes on the site, while Google users viewed 46.3
billion pages and spent 231 minutes.
"Advertisers pay close attention to those numbers, and to the fact
that people increasingly turn to Facebook and other social sites
like Twitter to ask questions they used to ask Google, like a
recommendation for a restaurant or doctor, because they want more
personalized answers,'' the New York Times said.
(Gurmukh Singh can be contacted at firstname.lastname@example.org)