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New Delhi: Doordarshan’s DD
Urdu, after five years of establishment, is not able to set up
any infrastructure. According a survey, done by Delhi based Media
Studies Group; no permanent appointment has been made so far for
80 centres of DD Urdu across the country. Moreover, there are only 6 permanent employees in
DD Udru’s Delhi centre, of
which 4 are administrative.
The information came out after the
Group, filed an application under RTI act asking details about DD
Urdu from Delhi, Lucknow, Ahmedabad, Hyedrabad, Kolkata, Patna and
other 80 centers of Doordarshan.
DD Urdu came into existence on August 15, 2006 following a
Governmental commitment in the Parliament made in response to an
un-starred question No. 2026 regarding launch of Urdu Channel.
The
language Channel, as it exists today, is on air for 24 hours from
November 14, 2007, encapsulating heritage, culture, literature,
information, education & societal issues specific to a target
audience. Its mandate, inter-alia, is to re-popularize the idiom,
the syntax and the lingual behaviour purported to have gone into
oblivion over the years.
The survey done by Journalist and
Researcher Avaneesh on behalf of the Media Studies Group is a
comparative survey with respect to its “objectives and human
resources”.
The survey further reveals, there are no separate staffs and
arrangements for DD Urdu, the works are done by the staffs of
Doordarshan. Similarly, at these centers there no set up of
production for Urdu program.
At Delhi’s centre, there are 6
permanent officials, 1 deputy general director, 1 section officer,
1 program producer, 1 producer, 1 ADP and 1 ADG. Apart from this,
there are 18 more staffs in Urdu section: all are either temporary
or contractual.
At Lucknow centre number of staffs are 11,
similarly in Hyderabad 29, at Kolkata 21, and at Patna it is 6. At
Ahmedabad centre, a program in Urdu called ‘Anjuman’ being
broadcasted; it is produced by Ishu Desai.
The study concludes, the channel
lacks both concrete policies and human resources, hence not been
able to fulfil the desired goals, outlined at the time of its
establishment.
The Media Studies Group, India, (MSGI) is a collective of
journalists involved in research and training of the
students of Journalism & Mass communication and social campaigns
for non-profit purposes.
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