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Corporate culture makes Google tick
Tuesday April 24, 2012 05:57:52 PM,
IANS
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Washington: Google
happens to be one of the world's most innovative companies thanks
to its corporate culture and out-of-the-box thinking, a researcher
says.
Annika Steiber at Chalmers University of Technology, Sweden spent
nearly a year studying how Google is managed so as to be able to
maintain its high innovative capacity. She also conducted in-depth
interviews with its employees.
"Many factors play a huge role, above all the corporate culture
that the founders brought with them from the outset and that has
then been deliberately developed to steer the whole company in the
direction of constant innovation," says Steiber, who is now
presenting her doctoral dissertation.
"It's also striking to see the focus Google has when it comes to
bringing in the right individuals to the company and developing
them," adds Steiber, according to a Chalmers statement.
These two factors interact. The status of the individual is very
strong at Google. The company devotes great resources to
comprehensive recruitment processes in which many associates have
their say in order to bring in the right people for the
organization.
Thereby the company ensures that people with differing experience
and backgrounds come to Google, at the same time as they cultivate
a shared set of values regarding behaviour among colleagues, but
also toward the outside world, according to Steiber.
The organization is also structured to reinforce the culture and
to help its individuals to perform and create innovations in line
with the company philosophy. Being "Googley" means that an
employee behaves in accordance with company values.
This concept is internally documented today at Google and consists
of 11 "characteristics". Three of them are having a passion to
change the world through the Internet, being smart, and being
non-political.
Doing good is a fourth - "Don't be evil." Many interviewees
testified that they were attracted to the company because of these
stated values.
The study of Google is the first empirical research study of its
kind in the world. It can serve as a foundation for a better
understanding of how companies can manage and organise themselves
to attain a higher degree of innovation, according to Steiber.
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