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'India has world's youngest internet population'
Friday February 24, 2012 08:55:55 PM,
IANS
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New Delhi: India has the world's youngest internet population with 75
percent of all users under the age of 35 years, said research firm comScore Friday.
The findings were announced by comScore's co-founder and executive
chairman Gian M. Fulgoni at the second edition of digital
marketing event 'ad:tech' being organised here.
In comparison to India, the world's average of under 35-year users
stood at 52 percent and 55 percent in Asia Pacific region.
"Further, a third of India's total online population is between 15
to 24 years," said Fulgoni.
Indian users spent a total of 34.47 billion minutes online last
year, which translated to over half a billion hours, he added.
Segment-wise usage has also revealed that 95 percent of the total
online users use social networking sites compared to 82 percent of
the world's online users leveraging social networks.
Among other facts that Fulgoni gave out was that of four minutes
spent on social network, three are on Facebook.
"LinkedIn reaches one in eight online users, whereas one in 12
online users are on Twitter in India," Fulgoni said.
"In contrast, use of email and instant messaging is on a decline,
especially in the younger age groups. Email usage declined by 22
percent in the 15-24 age segment, and by eight percent among 25-34
age segment," he said.
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