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            Shiksha.com launches free MBA application form 
            
            
            
            
            Thursday January 12, 2012 05:51:48 PM, 
               
              IANS
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              New Delhi: Education 
              portal Shiksha.com Thursday launched a free, common application 
              form to help students apply to multiple institutions from a single 
              platform to pursue a master of business administration (MBA) 
              course. 
               
              The company has tied-up with 14 institutes for the service.  
               
              "This is a new platform which will enable students to have a 
              common e-form for applying to MBA institutes," said Prakash Sangam, 
              senior vice president and business head, Shiksha.com. 
               
              At present, there is no common admission form or platform which 
              can be used to apply to colleges offering MBA courses.  
               
              "Around 70 percent of information required in all the admission 
              form is common. The student needs to create a profile in the 
              website and provide the 70 percent information," Sangam told IANS. 
               
              After creating the profile the students will have to provide 
              specific information as required by the college they are applying 
              to. 
               
              According to Sangam, the service is free for the students as well 
              as the institutes and that the application fees will be directly 
              transferred to the colleges' accounts.  
               
              "Currently 14 MBA institutes have joined the platform. We expect 
              100 more institutes to join the new application by the year-end," 
              Sangam said. 
               
              The company said that the application can also be used later on 
              for the under-graduate courses. 
               
              The company did not reveal the development cost of the new 
              application, but said it used existing facilities and manpower to 
              develop the new platform. 
               
              The firm said it will focus on advertisements and data services to 
              bring in the revenue. 
               
              "We provide specific services like advertisement and providing 
              data on students' preferences for various courses. The education 
              sector gives the largest number of advertisements in the print 
              medium and we hope to shift some of the ads on to our website." 
               
              Shiksha.com was launched in 2008 and attracts one million visits 
              per month and reported annual revenue to the tune of Rs.60 million 
              in 2010-11 with a growth of 120 percent.  
               
              The firm is a part of Info Edge India, which owns other website 
              brands such as Naukri.com, Jeevansathi.com and 99acres.com. 
              
              
               
  
              
               
                
              
               
  
              
               
                
              
                
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