publishing provider Pressmart Monday announced the launch of MOCA
(Mobile Learning Classroom Application), a paperless, tablet based
end-to-end solution for schools.
The Hyderabad-based firm announced deployment of its application
by La Salle Green Hills (LSGH), a school in Manila, Philippines.
It also plans pilot projects in India, Singapore, Malaysia and
Australia in the coming months.
MOCA allows school going children to access text books and
worksheets in a digitized format in an Android-based tablet. The
solution costs $100 for a year's education.
In Manila, where currently 80 per cent of the media are Pressmart
clients, around 17 schools have adopted the service.
V. K. Torpunuri, chairman, Pressmart, told media persons that MOCA
is based on a private cloud-based interactive education system
aimed at making learning an interesting, enjoyable and
collaborative experience on mobile devices.
The e-tablet initiative involving Pressmart MOCA consists of a
five-phase implementation. The first, on-going, phase involves
merely replacing textbooks with the tablet devices. MOCA will be
sold in India at the price range of Rs. 4000 - Rs. 7000 for
Raghavan Madhabhushi, chief executive officer, Pressmart, said the
firm plans to invest $1 million this academic year to develop the
system in other markets, and to add 150 persons to the design team
to expand the e-education service.
Pressmart also plans to launch solutions for life sciences and the
healthcare industry, as well as more products to the digitization
business, addressing smaller publishing houses.
The newer products are expected to contribute 50 per cent of the
revenues in the coming one year. The company, however, declined to
disclose its total earnings.
More than 600 publishers in 33 languages from 61 countries are
currently using Pressmart's cutting-edge cloud based publishing