Ummid Assistant

Samsung sets up fund for poor kids' education

US varsity offers doctorate for education professionals

Welcome Guest! You are here: Home Views & Analysis

Indian tourism upbeat despite tight budget

Thursday March 29, 2012 03:14:30 PM, Ravi M. Khanna, IANS

Related Articles

2012 Budget: Direct, indirect tax reforms to miss deadline

Implementation of the Direct Tax Code (DTC), the proposed reforms in the direct tax system, will miss the deadline of April 1, 2012, Finance Minister Pranab Mukherjee said Friday.  

Budget, loans, silent taxes, rising prices, squeezed pockets-Who Gains?

India's defence budget: Absence of strategic vision

Realty industry has little to cheer from budget

Union Budget: Growth, fiscal consolidation top challenges

India's growth disappointing, but recovering, says Mukherjee in budget speech

Mukherjee holds pre-budget meeting with financial regulators

IT industry worried over poll-results' impact on budget

UPA faces tough budget session of parliament

Although India's latest budget has increased the allocation for tourism by less than 10 percent, the tourism ministry remains hopeful that it can bring in at least seven million foreign tourists to the country during this fiscal year, an increase of one million when compared to the six million figure of the last year.

Some ministry officials hope to go even higher to almost 10 million tourists for 2012. They refer to the UNWTO target of one billion tourists by 2012 and say even if they can bring just one percent of them to India, they can reach the lofty target of 10 million.

They point out that the ministry plans to hold its own National Travel Mart titled Global Travel Mart India in the year 2012-13.

Currently, India's tourism ministry has 14 overseas offices, including in Paris, Frankfurt, New York, Toronto and Dubai, and to enhance its reach across the globe, it has decided to appoint marketing representatives in the countries where it does not have tourism offices.

But the officials also acknowledge that there is a lot of work to be done for the development of tourism in the country.

Besides building modern infrastructure, lowering luxury taxes can be one of the effective steps. The tourism ministry has requested other government departments to work with state governments on this. The ministry has also requested hotels to cut tariffs.

It has the support of tour operators, who point to the fact that Indian hotel tariffs remain high compared to most countries.

But the hotel industry argues that it is also driven by the market as any other business and some of the hotels that have reduced the rates by 30 percent are yet to see any improvement.

Experts say the approach to attracting more foreign tourists should be two-pronged. One is to bring more foreigners to India for tourism and the second is to keep them coming again and again. That we can do, she says, by exposing them to the top exotic spots of India which they would love to go to but have not visited so far.

One expert suggests the ministry should start advertising about those exotic spots in the departure lounges of the airports. For example, he says, when foreign tourists end their vacation in Goa and are ready to go home, the topmost question in their minds is where to go on vacation next time. So, he says, we can use the departure lounge of the Goa airport to advertise tourist spots such as Kochi and Ooty. And then for the tourists who are ending their vacations in the south, we can tell them how to enjoy the pristine white sand beaches of Goa or the historical grandeur of Rajasthan.

On its part, the tourism ministry is increasing awareness about India in foreign countries through such campaigns as "Incredible India" and based on the increase in the number of tourists so far, it has been termed quite successful.

But B.B. Roy, assistant director general in the overseas marketing division, is also up on domestic tourists, who, he says, are at least several times more in numbers than foreign tourists. He says the only way to do that is to add relevant ways to enhance the enjoyment of the tourists. Manali, for example, he says, should offer not just snowflakes and scenery but also skiing facilities of international standards.

So, Roy says, when tourists, foreign or domestic, pick up a spot they should get something more than just sightseeing so that the whole family can enjoy the trip and go there again and again.

Ravi M. Khanna is a longtime South Asia observer who has headed the South Asia Desk in the Voice of America newsroom in Washington. His books include "TV News Writing Made Easy for Newcomers", and he can be reached at





Home | Top of the Page


Note: By posting your comments here you agree to the terms and conditions of

Comments powered by DISQUS



More Headlines

Goa, where petrol price goes south!

Details sought of medical reimbursements to cabinet ministers, bureaucrats

No reunion, but union possible in subcontinent: Pakistani writer

Yale University brings Hindi debating to America

Rubbing toothpaste on gums protects against cavities

Interfaith Bohemian in India

IITian trio streamline transportation business

Child abusers, drug dealers as teachers in Britain!

Britain announces 60 new scholarships for Indians

Horrible week for Karnataka students: Girl made to beg, two dead

Malegaon blast accused reaches court against rejection of election paper

Now, a device to shield cardiac patients from stroke





Top Stories

Government, opposition unite; say no public debate on defence issues

It was peace after war between ruling and opposition MPs Wednesday with both sides agreeing that the issues raised by army chief V.K. Singh in a letter to the prime minister should  

Army chief didn't want to pursue bribe matter: Antony

Scams that rocked defence ministry since 2007


  Most Read

BRICS to ink currency pacts, to push joint bank

The BRICS grouping of five emerging economic powerhouses - Brazil, Russia, India, China and South Africa - Thursday will sign two pacts to promote trade in their local currencies and are expected to endorse  

Centre stays Rajoana hanging, Punjab leaders welcome it

The central government Wednesday stayed the hanging of Babbar Khalsa International terrorist Balwant Singh Rajoana for the Aug 31, 1995 assassination of then Punjab chief minister Beant Singh. 

Patiala jail superintendent refuses to accept Rajoana's death warrant


  News Pick

Interfaith Bohemian in India

There is a sea change in Hindu Muslim relationship from days of the 1990's to the beginning of the second decade of the new millennium in India. Those who have been witness to the era 1990s can recall the trail of blood and mayhem that was let loose  

498 killed in Maoist violence since March 2010: Chhattisgarh

As many as 498 people were killed in Maoist violence in Chhattisgarh since March 2010, the state assembly was informed Wednesday. Maoists, who are locally called Naxals, carried out 367 attacks in 

Malegaon blast accused reaches court against rejection of election paper

Dr Salman Farsi, one of the accused in the 2006 Malegaon blast case, who wants to contest Malegaon Municipal  


Picture of the Day

Prime Minister Dr. Manmohan Singh meeting Prime Minister of the Republic of Turkey Recep Tayyip Erdogan on the sidelines of the Nuclear Security Summit, in Seoul on March 27, 2012.

(Photo: Shivraj)



RSS  |  Contact us


| Quick links



Subscribe to

Ummid Assistant



Science & Technology



About us




Government Schemes










Contact us




    Disclaimer | Terms of Use | Advertise with us | Link Exchange is part of the Awaz Multimedia & Publications providing World News, News Analysis and Feature Articles on Education, Health. Politics, Technology, Sports, Entertainment, Industry etc. The articles or the views displayed on this website are for public information and in no way describe the editorial views. The users are entitled to use this site subject to the terms and conditions mentioned.

2010 Awaz Multimedia & Publications. All rights reserved.