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Factory flexibility for changing petrol-diesel
product mix: Ford India
Friday April 26, 2013 09:51:40 PM,
IANS
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Kolkata: US car
major Ford's Indian subsidiary Friday said it has seen about 15
percent shift in demand for petrol vehicles in the last four
months and is now better placed to respond to any further shift in
product mix with additional investment in factory 'flexibility'.
The company said its diesel-petrol cars sales ratio is currently
80:20 from 90:10 earlier.
"In the last three to four months there were shift towards petrol
(vehicles) and it is moving more towards petrol. We are actually
changing our mix in the factory so that we will able to meet the
demands," Ford India president and managing director Joginder
Singh told reporters here.
"We are waiting and watching. But while we are waiting, we are
turning the dial more towards petrol. The shift in the product mix
had been about 15 percent towards petrol variants in the last
three-four months. Gradually, (we expect) it will be 20 percent
shift in the product mix," he said.
He was in the city on the occasion of showcasing its upcoming
compact sports utility vehicle (SUV) EcoSport, which is expected
to be rolled out this year.
The SUV will be built in the automobile major's Chennai plant. The
firm is also setting up its second plant in the country at
Gujarat's Sanand by investing $1 billion. The new plant is
scheduled to be operational by 2014.
With the upcoming facility at Sanand, the number 2 US auto maker's
net investment in India would be about $2 billion.
Singh said the company was investing in the flexibility in its
factories to cope up with changing product mix in the future as it
would be in the country for the long term.
"We are actually investing in flexibility in our factory. We are
producing the two engines in same line. So we will be able to
remix. Similarly on body style, we can produce different body
styles in the same line. So if there is a shift in mix, we would
be able to respond much better than we may have been able to do in
the past.
"That requires an additional investment, which is part of the $2
billion that we are investing in the country," he added.
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