|
Thiruvananthapuram: The country's first international event on travel technologies
will be held in Kerala, with the objective of helping the travel
and tourism industry leverage the massive marketing potential of
the internet.
The International Conference on Travel Technology (ICTT) India
will be held at the tourism destination of Kovalam near here June
7-9.
Subject experts -- tour operators, hotel and resort owners,
tourism marketing professionals, academics, researchers and think
tanks -- from India and abroad will gather at the conference to
discuss evolving technologies and the opportunities they present.
ICTT India is being organised by the Association of Travel Trade
Organisations, India (ATTOI) - a not-for-profit body working to
promote responsible travel and sustainable tourism with the
support of Kerala's Department of Tourism.
"From researching destinations to planning travel, tourists today
are heavily influenced by the social media and other online
resources. Businesses here need to understand the web space and
know how to make technology work for them, which is what we hope
to achieve with ICTT India," said P.K. Anish Kumar, secretary,
ATTOI and organising secretary, ICTT.
ICTT India will also be a platform for Travel Technology companies
to showcase their newly developed software and mobile applications
and discuss improvements and innovations.
"Thanks to IT, the nature of business has changed considerably.
The internet has become the first point of reference, and social
media a primary channel for information," said tourism secretary
Suman Billa.
An exhibition will be organised on the sidelines of the conference
to provide an opportunity for travel and tourism businesses to
showcase their products and services.
Among the exhibitors are national and state tourism departments,
national and international tourism organisations, trade bodies,
tour operators, hotels, resorts, health spas and medical tourism
facilities, technology and communications services providers, IT
companies, financial service providers, airlines, education
institutes and tourism publications.
|
Comments
|
Quick links