International Women's Day, Plan India, an NGO that works towards
the upliftment of under-privileged children, will launch a
web-based application to raise funds for the education of girls in
the country, an official said here Thursday.
The app based on the micro site www.educateagirl.org is being
supported by women achievers like Indra Nooyi, Aishwarya Rai
Bachchan, Anu Aga, Kiran Mazumdar Shaw, Kirthiga Reddy and Shobhaa
To be launched under the aegis of "Because I am a Girl" campaign,
the application projects a happy child, in mosaic, made of blocks.
Each block is worth a donation of Rs.500 and when a donor makes a
contribution, his or her picture gets embedded in that block,
providing the instant satisfaction of 'standing behind the girl
"There is no greater wish a woman can have on Women's Day than to
have her own identity, economic self reliance and live a life of
dignity. Only education makes that possible," said Bhagyashri
Dengle, executive director, Plan India.
"It is our collective responsibility to ensure that our girls go
to school, graduate from college, join the workforce and change
the world," said Kiran Mazumdar Shaw.
Plan India's primary objective under this campaign is to enable
girls to enrol and complete quality primary and secondary
education in a safe and supportive community environment.
Through the fundraiser, Plan India aims to raise at least Rs.12
million to educate 2,000 girls in our country for one year.
Plan India's 'Because I am a Girl' campaign aims to ensure over
3,40,000 girls remain in school and access quality education,
1,00,000 girls complete secondary school through various school
improvement programs and 50,000 girls receive vocational training
by the year 2015.