Abu Dhabi (UAE): The Department of Culture and Tourism (DCT Abu Dhabi) has announced a citywide shopping experience to give shoppers discounts of up to 90 per cent in seven malls for 24 hours, to mark the first day of Eid.
The DCT announced on Monday details of both the upcoming Eid Fest celebrations and the annual Abu Dhabi Summer Season - two marquee events for the emirate, aiming to attract more overseas visitors to the Capital, according to Khaleej Times.
Both events have been geared to provide both visitors and residents, especially families and bargain hunters, with something to get excited about, with sought-after experiences and fantastic promotional deals for all - making Abu Dhabi the place to be this summer.
The celebrations get off to a spectacular start with a 24-hour mall mega sale, featuring discounts of up to 90 percent, as part of Eid Fest celebrations.
With more than 500 stores involved, the sale will kick off at 10:00 am on Friday, June 15, and run until 10:00 am on Saturday, June 16.
Inspired by the runaway success of last year's Mega Sale at Yas Mall, seven malls will participate in this year's super sale: World Trade Centre (WTC) Mall, Al Jimi Mall, Dalma Mall, Hili Mall, Marina Mall and Bawadi Mall, with Yas Mall yet again participating.
In addition, Abu Dhabi will be marking the first day of Eid Al Fitr with a dazzling five-minute fireworks display that will light up the sky on Friday at 9:00 pm, at Abu Dhabi corniche and Hazza bin Zayed stadium in Al Ain.
Aimed at cementing the emirate's status as a year-round tourism destination, the mega sale will be followed by the much-anticipated Abu Dhabi Summer Season (ADSS) returning in its fifth edition between June 21 and August 18.
"This is an amazing shopping offer that no one should miss. The Eid Fest celebrations and Abu Dhabi Summer Season are annual anchor activations that aim to underpin Abu Dhabi's credentials as a destination of distinction during the summer, especially for families looking for unmissable experiences and offers", Sultan Al Mutawa Al Dhaheri, Executive Director of the Tourism Sector, at DCT Abu Dhabi, said.
"Through this summer season, we aim to increase overseas visitors to Abu Dhabi, especially from top source markets including GCC and India, raise the average length-of-stay for visitors and position Abu Dhabi as an attractive destination to visit during the summer," he added.
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