Lucknow: A month before Eid al Adha, Bakra Eid as the festival is known in India, the People for the Ethical Treatment of Animals (PETA) India has started a campaign to stop sacrifice of goats.
Eid al Adha will be celebrated on July 31 or August 1 based on sighting of the moon of the month of Dhul Hijjah.
The festival is celebrated to commemorate the sacrifices made by Prophet Ibrahim, his wife Hager and their noble son Prophet Ismael (peace be upon them all).
In Lucknow, PETA has put up billboards proclaiming "I am ME, Not Mutton. See the Individual. Go Vegan." A picture of a goat is strategically placed on the billboards.
"All religions call for compassion, and no religion requires eating meat. I celebrate Eid by distributing fruits to the needy. Goats feel pain and fear, have unique personalities, and value their own lives, just as we do", PETA India's Legal Associate, Amir Nabi, said.
PETA India has also called on states to stop any illegal transport and killing of animals in the lead-up to the festival. The Supreme Court has already ruled that animals can be slaughtered only in officially licensed slaughterhouses.
Meanwhile, local Muslims have questioned the timing of the campaign.
"Neither animal sacrifice nor eating meat is limited to Muslims alone. In animal slaughter business and meat exports from India too the real beneficiaries are non-Muslims. Hence raising the issue ahead of Eid al-Adha raises questions over the motive", Afaque Ansari, a local resident, said.
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