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Tougher anti-tobacco rules for TV, films
Friday November 11, 2011 10:15:13 PM,
IANS
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New Delhi: Henceforth,
every time an actor is seen taking a puff on screen, a prominent
scroll warning that smoking is injurious to health will run at the
bottom. What's more, the actor will personally read out the
ill-effects of smoking, say the new health ministry rules to be
effective from Monday.
According to the rules, all filmmakers depicting usage of tobacco
will have to show a message or spot of minimum 30 seconds at the
beginning and middle of the concerned film or TV programme.
For films or programmes being made after Monday, a strong
editorial justification for display of tobacco products or their
use shall be given to the Central Board of Film Certification (CBFC)
along with a UA certification.
A representative from health ministry will also be present in the
CBFC.
It will also need a disclaimer of minimum 20 seconds duration by
the concerned actor regarding the ill effects of the use of such
products in the beginning and middle of the film or television
programme.
Also, the names of brands of cigarettes and other tobacco products
will also have to be cropped or blurred.
"India has the largest film producing industry and films have
played a key role in the process of social change and in
influencing the Indian culture. Thus, for the tobacco industry,
films provide an opportunity to convert a deadly product into a
status symbol or token of independence," a statement from the
ministry said Friday.
"The role of movies as vehicles for promoting tobacco use has
become even more important as other forms of tobacco promotion are
constrained," it said.
According to a combined study by the World Health Organisation
(WHO) and the health ministry, tobacco usage was shown in nearly
89 percent movies in 2005 compared to 76 percent in 2003.
Nearly 75 percent of the movies showed the lead character smoking
in 2005 and 41 percent showed the brand.
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Picture of the Day |
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More than 2.5mn people from all
across the world have gathered in Makkah for Haj which starts
November 05, 2011 this year. Haj, the fifth pillar of Islam is
a religious journey to the House of Allah in Makkah. This is
in response to the call of Prophet Abraham when Allah
commanded him to call mankind to perform Haj. Haj is the
largest gathering of Muslims as about three million Muslims
from all over the world meet to worship their Lord. All
barriers including language, color, class and race are broken.
(Photo:
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