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Online boycott just as bad as real one
Wednesday April 04, 2012 07:37:50 PM,
IANS
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Washington: People
who are ignored by others online may feel just as bad as if they
had been excluded in person, according to a new study.
"If you've ever felt bad about being 'ignored' on Facebook you're
not alone," said Joshua Smyth, professor of bio-behavioural health
and of medicine at Penn State, who co-authored the study.
"Facebook -- with its approximately 800 million users -- serves as
a place to forge social connections; however, it is often a way to
exclude others without the awkwardness of a face-to-face
interaction," said Smyth, the journal Computers in Human Behaviour
reported.
Most people would probably expect that being ignored or rejected
via a remote source like the Internet would not hurt as much as
being rejected in person, said a university statement.
"Yet, our studies show that people may experience similar
psychological reactions to online exclusion as they do with
face-to-face exclusion," added Smyth.
Smyth and Kelly Filipkowski, assistant professor of psychology at Misericordia University, US, conducted two studies examining the
perceptions of and reactions to face-to-face and online chat room
exclusion.
In the first study, the team asked more than 275 college students
to anticipate how they would feel in a hypothetical exclusion
scenario in which they were ignored during a conversation.
In the second study, Smyth and Filipkowski set up two scenarios in
which 77 unsuspecting college students were ignored during a
staged "get to know each other" conversation.
Half of the participants were excluded in person, while the other
half were excluded in an online chat-room setting.
The team found that participants in both scenarios responded
similarly to being excluded. "Contrary to our expectation, the
students' responses to rejection were not primarily characterized
by severe distress, but rather characterized by numbness and
distancing or withdrawal," Smyth said.
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