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New Delhi: Mobile
technology firm C-SAM Friday said it has joined hands with
MasterCard to provide "mobile wallet" service in the Asia Pacific,
the Middle East and Africa.
The two company will jointly offer "an attractive, scalable and
flexible mobile wallet solution" to mobile operators, retail banks
and payment providers in the three regions.
The companies will launch a wide range of mobile contactless
payment services blended with offers, coupons and rich value added
services to their customers.
"The joint solution will solve complexities of managing multiple
mobile devices and operating systems, secure elements, and
connections to multiple third party systems," the companies said
in a joint statement.
Mobile operators and financial institutions will be able to offer
a best in breed user experience to their customers while staying
focused on relevant, customisable and profitable mobile services.
"Our partnership with C-SAM offers telcos in the region a NFC
solution that comes pre-packaged with prepaid instance issuance,
TSM integration and coupon redemption at the point of sale and
offers a path to a truly multichannel payment wallet through PayPass Wallet Services," Raj Dhamodharan, regional head of mobile
and e-commerce services for Asia Pacific, Middle East and Africa
for MasterCard.
Commenting on the partnership, Felix Marx, CEO, C-SAM said: "We
are very proud to be working with MasterCard to offer this
innovative solution."
"The synergistic combination of MasterCard's deep expertise in
payments systems with C-SAM's extensive experience in mobile
wallet technology and deployments has resulted in a powerful and
flexible solution that we believe effectively addresses the needs
of major players across the mobile ecosystem for an integrated
mobile services offering," Marx said.
The US-based C-SAM provides a range of mobile phone based
applications for financial as well as non-financial services.
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