BMW iX3 Flow Concept inspired by Spiderman to exhibit at BMW Welt
The BMW iX3 Flow Concept, created in collaboration with the theatrical release of Spider-Man: Brand New Day, which leverages E Ink Prism technology to transform the vehicle exterior into a programmable, paint-like digital surface will be put on display at BMW Welt in Munich
The BMW iX3 Flow Concept, created in collaboration with the theatrical release of "Spider-Man: Brand New Day", which leverages E Ink Prism technology to transform the vehicle exterior into a programmable, paint-like digital surface, will be put on display at BMW Welt 2026 in Munich, Germany.
The 2026 BMW Welt in Munich opened on July 29 and will remain open till August 31, 2026 when all 20 legendary BMW Art Cars have been put on display for public viewing free of cost.
"In September 2026, BMW Welt in Munich will feature the exclusive public exhibition of the one-off BMW iX3 Flow showcasing programmable, full-color E Ink Prism animated graphics inspired by Sony Pictures' Spider-Man: Brand New Day", E Ink Corporation said in a statement.
What's New?
The BMW iX3 Flow Concept car uses E Ink Prism to animate graphics inspired by the American iconic superhero, Spiderman, demonstrating how digital surfaces can transform a vehicle into an immersive storytelling medium.
The exterior transitions from a solid red finish into a sequence of animations, including web-inspired imagery, the film title and partner branding.
"The approximately 10-second animation sequence was designed to mirror the movement and energy of the film, Spider-Man: Brand New Day, and showcases the versatility of E Ink's low-power digital surface technology", the corporation said.
BMW, E Ink Collaboration
The latest development is the result of a multi-year collaboration between BMW and E Ink, redefining what's possible in vehicle design.
It all began at CES 2022 with the world's first-ever color-changing car, the iX Flow featuring E Ink, and has since expanded the design possibilities with each release, including the full-color BMW i Vision Dee, the artistic BMW i5 Flow NOSTOKANA and the series-ready BMW iX3 Flow edition with an 8-animation E Ink Prism hood.
"Each car has built on the last to introduce new capabilities in color, animation and creative expression", the corporation said.
Pete Valianatos, President and Managing Director at E Ink Netherlands BV while hailing BMW as a "tremendous partner in exploring the creative potential of E Ink", said, "Each concept we've created together has challenged us to push the technology further."
"The latest vehicle demonstrates how programmable surfaces can become a powerful medium for creativity, storytelling and emotional connection", he added.
E Ink's Electrophoretic Technology
E Ink's electrophoretic technology, best known for powering ePaper displays, uses millions of microcapsules containing charged particles that respond to electrical signals. Because the technology requires power only when changing an image or animation, it enables dynamic, ultra-low-power surfaces that combine digital functionality with the appearance of traditional materials.
"Through its ongoing collaboration with BMW, E Ink continues to demonstrate how these intelligent surfaces can unlock new possibilities for automotive design and personalization", the corporation said.
Created exclusively to promote the theatrical release of Spider-Man: Brand New Day, the BMW iX3 Flow Concept is not intended for series production, car lovers should note.
"This vehicle will be on display at BMW Welt in Munich through September 2026 as part of a special installation and is a celebration of the design partnership between E Ink and BMW", E Ink said.
"Spider-Man: Brand New Day" is a 2026 American superhero film based on the Marvel Comics character Spider-Man starring Tom Holland as Peter Parker / Spider-Man.
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