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Israel to
spend $2.5 mn to back Dead Sea in global contest
Monday May 09, 2011 09:20:06 AM,
IANS
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Jerusalem:
Israel plans to spend 8.5 million shekels (about $2.5 million) to
advertise the Dead Sea - the world's saltiest body of water - at
the international "Seven Wonders of Nature" contest, the tourism
ministry said.
Israel has also asked Jordan and the Palestinian National
Authority to help in the campaign, results of which are scheduled
to be announced in November, Tourism Minister Stas Misezhnikov was
quoted as saying by Xinhua.
The Dead Sea is the world's saltiest body of water and is located
at the lowest point on earth. It attracts hundreds of thousands of
visitors annually.
"There is enormous significance, in economic and image terms,
should the Dead Sea win an international campaign with over one
billion voters," Misezhnikov said.
Among the 28 candidates in the contest are the Amazon river, the
Galapagos Islands, the Grand Canyon, the Great Barrier Reef, and
the Maldives.
The contest will conclude Nov 11, 2011, with the announcement of
the winners.
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