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Indians prefer banking over shopping on
internet: Survey
Wednesday April 04, 2012 10:49:44 PM,
IANS
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New Delhi: A majority of Indians - 57 percent
-prefer to use the internet for banking and other financial
holdings than shopping online, according to a survey released
Wednesday.
According to the survey by online survey company Ipsos, checking
out online for information on products and services comes second
at 53 percent. Half (50 percent) shop for products online and more
than four in ten (42 percent) have surfed to look for jobs in the
last three months.
"Online banking has made things much easier for the people and it
saves a lot of time. It has eliminated the hassle of the
traditional way of banking where one had to stand in the queue and
fill up several forms," said Biswarup Banerjee, head of marketing
communication, Ipsos in India.
Most of the banks in India have introduced customer friendly
online banking facility with advance security features to protect
customers against cybercrime.
"The easy registration process for net banking has improved
customers' access to several banking products, increased customer
loyalty, facilitated money transfer to any banks across India and
has helped banks to attract new customers," he added.
Banking and keeping track of finances, shopping and searching for
jobs are the main tasks of internet users around the globe. Nearly
60 percent of people in 24 countries used the web to check their
bank account and other financial assets in the past 90 days,
making it the most popular use of the internet.
Globally shopping was not too far behind at 48 percent, the Ipsos
poll showed, and 41 percent went online in search of a job.
Ipsos interviewed a total of 19,216 adults from 24 countries
between Feb 7 and 21.
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