Ummid Assistant

IDB scholarship forms available at Bhopal's Companion School

IGNOU's preparatory course for students desiring higher education

Welcome Guest! You are here: Home Special Reports

Cheated by rains, UP falls back to traditional coolers

Wednesday July 04, 2012 09:44:29 AM, Mohit Dubey, IANS

Lucknow: 'Khus ka itra' and 'Mitti ka itra', lemon grass shower dips, mattha, nariyal paani, phalse ka sharbat, keora water, rose water, lassi, bael ka sharbet, phalooda kulfi and thandai - faced with a delayed monsoon and scorching heat, people in Uttar Pradesh are resorting to time-tested traditional ways to beat the heat.

And so it is not without reason that non-carbonated drinks, the traditional coolers, are doing brisk business as day temperatures in most cities of India's most populous state touch around 44 degrees celsius. Suresh Kumar, owner of the 100-odd-year old sweet shop at Narahi, near Hazartganj vouches for the "evergreen demand of traditional" lassi and informs that he sells about 400 medium sized and 200 large glasses of lassi every day.

Despite the phenomenal price rise of milk products, he says, his business, found by his forefathers has not dimmed at all. "We maintain quality, hygeine and the taste as it was several decades ago," Kumar told IANS while admitting that a glass that came at Rs. 5 ten years back, now comes at a princely price of Rs.25 a glass. But then he adds, milk, sugar, curd - prices of all have increased. Sunil, a worker at the famous Chanakya Kulfi and Mattha centre outside the KD Singh Babu Stadium too is unmindful of the scorching heat wave.

"It is the heat that shoots up our business," smiles the owner of the shop, which serves more than 500 servings of pista kulfi in a day. The same shop serves more than 100 litres of buttermilk or mattha every morning to fitness freaks who pick up a glass after their morning jog. Non-carbonated alternatives like nimbu pani-shikanji (lemonade) are also roaring hits in the sultry summer. Anil, owner of a road-side shikanji stall near IT College square says he serves lemonade made with mineral water for Rs.12 and his clientele usually are passersby and office goers.

Raj Pal, owner of a 15-year-old old shop, serving 'jamun ka sharbat' and mattha to morning walkers outside National Botanical Research Institute (NBRI) everyday, points out that people are "becoming more and more health conscious and hence prefer non areated drinks" over the fizzy drinks. "The trends have hugely changed in the last few years and people are health conscious," he points out. Vijay Vargi, owner of the fifth generation perfumers Sugandhco, says summers is "brisk business time."

In demand, he points out are products like the keora jal (used in drinks and food recipes), rose water (used in face packs and drinks), khus and chandan (used for body use and also in cooler scent). Vijay informs that he imports roots of khus from places like Sidhauli, Sitapur, Etah and Aligarh though it earlier came in bulk from Moosanagar in Kanpur. "Irrespective of social strata, these products are an instant hit across the board," Vargi told IANS.

The perfumers have also brought out a product christened GIL - itra-e-gil (in Urdu) - meaning scent of the soil. Boiled and later absorbed in clay pots, the scent gives aroma of the wet soil soon after the monsoon and is a big time hit with people in the state and overseas too as it is exported 'on demand' to the Gulf countries.

Denizens of Lucknow are also hooked to the traditional thandai - a concoction of chilled milk, sugar syrup, cardamom, almonds, cashewnuts, rose petals, fennel seeds and pepper and a beeline at the shops in the old city's Chowk area is a testimony of the craze thandai still enjoys in these hot summers. Served in earthern glasses (kulhad) at Raja Thandai, a shop run by the Tripathi brothers who are in business for 100 years now, the drink serves as a great coolant, avers Rituraj, a regular at the shop.



(Mohit Dubey can be contacted at mohit.d@ians.in)


 




 

 

Home | Top of the Page

Comments

Note: By posting your comments here you agree to the terms and conditions of www.ummid.com

Comments powered by DISQUS

i

i

 

 

 

Top Stories

Pranab survives Sangma googly; BJP waves 'fabricated' letter

UPA presidential candidate Pranab Mukherjee Tuesday managed to survive his opponent Purno A. Sangma's bid to get him out of the race on the ground that he was holding  

Cancel Pranab's candidature, says Sangma; Cong dismisses allegation

Patnaik accuses Pranab of buying support

 

  Most Read

Why was Anderson released? Arjun Singh's book tells all

A top bureaucrat in New Delhi and not then prime minister Rajiv Gandhi had lobbied for bailing out Union Carbide chairman Warren Anderson after his arrest for the 1984 Bhopal gas disaster  

Vice presidential election Aug 7, says poll panel

The election for India's next vice president will be held Aug 7, if required, the Election Commission announced Tuesday. "VP election schedule has been announced. Poll, if required, will be on Aug 7. The counting, if required, will be on the same day," an election commission official said  

 

  News Pick

Row hits heritage plan for Dilip Kumar's Pakistan house

The government's plan to turn the ancestral home of Bollywood actor Dilip Kumar in Pakistan's Peshawar city into a heritage site has come a cropper because there are too many claimants to the property. The culture 

Darkness in US amid unrelenting heat

Three days after a ferocious summer storm, about 1.7 million people, from the capital city of Washington through 10 states from Indiana to Delaware, are still 

Millions of Americans battle blistering heat without power

Still 'chasing the monsoon' to lift India's fortune

No other weather phenomenon, perhaps, captures the attention of Indians as does monsoon, a shortfall of which can not just send the economy reeling, and people sweating, but also alter the fortunes of governments 

Once there was Hindutva Terror...?

It is difficult to believe the manner in which the mass murderer called Brahmeshwar Singh was glorified and the state turning mute spectator to indiscriminate violence unleashed by his supporters (mainly  

 

Picture of the Day

The Aligarh Muslim University (AMU) students with the world's largest envelope they put on display on May 02, 2012. The envelope earned the premium Institution a place in the Guinness Book of World Records. AMU received a certificate in this regard on June 28, 2012.

 

 
 
 
 
 
 
 
 

RSS  |  Contact us

 

| Quick links

News

 

Subscribe to

Ummid Assistant

 

National

Science & Technology

RSS

Scholarships

About us

International

Health

Twitter

Government Schemes

Feedback

Regional

History

Facebook

Education

Register

Politics

Opinion

Newsletter

Contact us

Business

Career

Education

     

 

 

Ummid.com: Disclaimer | Terms of Use | Advertise with us | Link Exchange

Ummid.com is part of the Awaz Multimedia & Publications providing World News, News Analysis and Feature Articles on Education, Health. Politics, Technology, Sports, Entertainment, Industry etc. The articles or the views displayed on this website are for public information and in no way describe the editorial views. The users are entitled to use this site subject to the terms and conditions mentioned.

2012 Awaz Multimedia & Publications. All rights reserved.