New Delhi/Ahmedabad: Accusing actress Sunny Leone and contraceptives manufacturer Manforce of taking marketing ethics to a new level, Confederation of All India Traders (CAIT) on Tuesday shot a letter to Consumer Affairs Minister Ram Vilas Paswan demanding a ban on the condom advertisement put up all across Gujarat ahead of Navratri.
In the letter, the CAIT also mentioned the pending Consumer Protection Bill which is yet to be passed by the Parliament. The confederation believes that the Bill should be passed soon so that these "brand ambassadors can be brought under the ambit of the said Act".
"This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake", the letter said.
"The most irresponsible act of brand ambassador Sunny Leone is an ample testimony of the fact that in the lust of earning money, these brand ambassadors can go to any level irrespective of pious and religious occasion of Navratri", it said.
The confederation also wants a specified "code of conduct" by the government for celebrities who act as brand ambassadors. "They should be made responsible for the products they endorse", the letter read.
Meanwhile, Twitter is flooded with messages supporting and opposing Sunny Leone and Manforce ad.
"Hhahaa this is funnily harsh truth.. Its proven fact that abortions in gujarat suddenly increase after #Navratri #manforce is only cashing it", Twitter user Netra Daoo @onlyonenetra said.
Rajesh Chanasana another Twitteer user on handler @TheRajeshjk9, said, "Manforce specially advertises its Condoms in Navratri, thus promoting Navratri a festival of Free Sex instead of worshiping women's strength."
Recently, a survey by thatspersonal.com, an online store selling sex toys and sexual wellness products, had said that in Gujarati sales of sex tools and condoms go up during Navratri - the 09-day festival celebrated ahead of Dessehra.Manforce specially advertises its Condoms in Navratri, thus promoting Navratri a festival of Free Sex instead of worshiping women's strength pic.twitter.com/q2tL8rnwtF
— Rajesh Chanasana (@TheRajeshjk9) September 18, 2017
Post Comments
| Quick links