New Delhi: Tanishq by Titan has been slammed by Twitterati for withdrawing the advertisement for a jewellery range which showed an inter-faith marriage.
On Monday, Tanishq was facing BoycottTanishq calls on social media after it released the ad showing a Hindu-Muslim couple. #BoycottTanishq was top trending on #Twitter.
More than 19,000 people, mostly paid trolls, tweeted calling for a ban on the advertisement and the jewellery brand. Some of them had even linked the Tanishq ad to "Love Jihad".
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On Tuesday, Tanishq and the Tata group were being slammed for cowering to social media pressure and withdrawing the ad.
Congress MP Shashi Tharoor said:
"So Hindutva bigots have called for a boycott of @TanishqJewelry? for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim "ekatvam" irks them so much, why don't they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India?".
While launching the Ekatvam range, Titan had highlighted the theme of Oneness.
"Each jewel from #EkatvamByTanishq, is meticulously crafted using art forms from across the country. Over 1,000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of oneness."
If anybody has a problem with this beautiful ad, don’t watch it and share it pic.twitter.com/w6zGf6emTp— Ravi Nair (@t_d_h_nair) October 13, 2020
If anybody has a problem with this beautiful ad, don’t watch it and share it pic.twitter.com/w6zGf6emTp
Former BJP ideologue Sudheendra Kulkarni said, "#Tanishq retreat is a victory for intolerance. Each such victory will make them more intolerant. We must safeguard India's pluralism".
Raj Nayak, media maven said, "This is really sad! How can a brand as strong as Tanishq from the House of Tata's chicken out based on trolls? In fact the trolls were helping you get more visibility for your ad."
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