Apple joins AI race launching ChatGPT embedded personal intelligence system
Tech giant Apple Monday launched ‘Apple Intelligence’, the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models, including ChatGPT, with personal context to deliver intelligence that’s incredibly useful and relevant
Cupertino (California): Tech giant Apple Monday launched ‘Apple Intelligence’, the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models, including ChatGPT, with personal context to deliver intelligence that’s incredibly useful and relevant.
Apple Intelligence’ harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks, the company said.
With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.
“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” Apple CEO Tim Cook said.
“Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do”, he added.
More Power to Siri
With Apple Intelligence, Siri becomes more deeply integrated into the system experience.
“With richer language-understanding capabilities, Siri is more natural, more contextually relevant, and more personal, with the ability to simplify and accelerate everyday tasks. It can follow along if users stumble over words and maintain context from one request to the next”, Apple said.
Furthermore, users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment.
Siri also has a brand-new design with an elegant glowing light that wraps around the edge of the screen when Siri is active.
ChatGPT Integration
With Apple Intelligence, the tech giant is also integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and macOS Sequoia, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.
“Siri can tap into ChatGPT’s expertise when helpful. Users are asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly”, Apple said.
Moreover, ChatGPT will be available in Apple’s system-wide Writing Tools, which help users generate content for anything they are writing about.
“With Compose, users can also access ChatGPT image tools to generate images in a wide variety of styles to complement what they are writing”, Apple said.
Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won’t store requests. ChatGPT’s data-use policies apply for users who choose to connect their account.
“ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o. Users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features right from these experiences”, the company said.
Apple Intelligence also comes with Genmoji Creation feature which lets users create an original Genmoji to express themselves.
“By simply typing a description, their Genmoji appears, along with additional options. Users can even create Genmoji of friends and family based on their photos. Just like emoji, Genmoji can be added inline to messages, or shared as a sticker or reaction in a Tapback”, Apple said.
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