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Franchise
India 2010 to have over 325 companies
Sunday November 28, 2010 06:37:31 PM ,
IANS
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New Delhi:
Over 325 Indian and foreign companies will be seeking partners for
doing business in India at the Franchise India 2010 - an annual
convention for firms looking for potential franchisees or
franchisors.
Starting Dec 11, the two-day summit, will be dominated by food and
beverage firms and will also include real estate brands, said
Gaurav Marya, president of Franchise India Holding Ltd.
Among the 40 international participants are pizza chain Sabarro, a
Singapore based micro-brewery and a cafe brand from Russia.
Last year, the summit resulted in about Rs.100 crore of
transactions. Marya expects a 30 percent jump in this figure.
"We expect a 30 percent jump in the quantum of transactions. Last
year, people still had the global slowdown at the back of their
minds. However, this year has been much better. Indian traders had
a good Diwali season and have cash in hand. New malls have opened
up. So we expect business to improve significantly," said Marya.
Large international businesses have often used the franchise route
to explore potential and expand footprint in India, given the
expertise local partners bring in such a large, diverse country.
In India, the business format franchise in which the franchisor
gives the permission to the franchisee for use of product or brand
is a Rs.80,000 crore (over $16 billion) market, growing at about
25-30 percent on an annual basis since the last five years.
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