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Soon, Hyderabadi biryani in London?
Wednesday November 28, 2012 07:34:11 PM,
Mohammed Shafeeq, IANS
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Hyderabad: A business
delegation from Britain currently visiting India loved the Hyderabadi biryani they had here and are now keen to see some food
joints from the city selling the royal rice preparation and other
delicacies in London.
Like all the visitors to this historic city, the British
businessmen could not resist the temptation of having the famous
Hyderabadi biryani - made of finest variety of rice cooked with
mutton or chicken along with generous mix of spices.
Some Indian British in the delegation also see a good business
potential for biryani and haleem (mostly available during Muslim
holy month of Ramadan) and other royal dishes of Nizams (the
rulers of erstwhile Hyderabad State) in London. Haleem is made by
cooking minced meat with pulses, wheat and barley mixture.
With four million Asians, including two million Indians, London
offers huge opportunity for those who can bring the real authentic
Hyderabadi cuisine, Salil Patankar, a member of the delegation,
told IANS.
Salil, who is managing director of ProActive Consultancy, a
business consultancy, held talks with owners of Hyderabad House,
which runs a chain of restaurants here and also plans to meet
owners of Pista House, which made haleem famous in India and
abroad, to take forward his proposal.
He pointed out that nobody from Andhra Pradesh or Hyderabad had
ever taken the initiative to take authentic Hyderabadi food to
London.
While there were hundreds of restaurants in London serving Indian
food including biryani, Salil said, there is no restaurant
claiming to sell Hyderabadi biryani in its entirety with
Hyderabadi cuisine.
"There is a huge potential if there is a niche. There are Indian
restaurants in every corner but something like Hyderabadi biryani
and Kolhapuri mutton is missing. The market is huge as people need
variety and different options," Salil said.
"What sells is princely taste. Nizam Shahi taste will sell in
London and UK. Remember UK is a kingdom and queen is still the
head of the state," he said.
Hyderabadi cuisine, a delightful mix of the Persian and the
Mughlai, has a rich tradition with dishes prepared in enormous
detail with a unique method, using a liberal dose of spices.
According to him, Pakistanis have successfully marketed their
cuisine with the brand name Lahori restaurants.
Salil said while starting operations in Britain, the food joints
will have to meet high standard of health, safety and hygiene.
He believes London has the best Indian food outside India. There
are thousands of restaurants within M25 (a motorway surrounding
London area) radius.
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