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New Delhi:
Bollywood superstar Shah Rukh Khan, whose earnings between October
2011 and September 2012 amounted to Rs.202.8 crore, has topped the
inaugural Forbes India Celebrity 100 list.
The list, a ranking of India's biggest entertainers based on their
income and popularity, also features Bollywood superstar Salman
Khan and cricketer Mahendra Singh Dhoni on the second and third
spot, respectively.
Akshay Kumar, Amitabh Bachchan, Sachin Tendulkar, Kareena Kapoor,
Virender Sehwag, Virat Kohli and Katrina Kaif are amont the top
10.
Both Salman and Dhoni are ahead of Shah Rukh in terms of
popularity and fame, but King Khan occupies the top spot courtesy
his earning power, mainly riding on massive income from brand
endorsements, according to the official website of the magazine.
By Forbes India estimates, SRK, who also features on the
magazine's cover, earned Rs 202.8 crore, compared to Salman's Rs
144.2 crore and Dhoni's Rs 135.16 crore in the said period.
The Forbes India's special edition "decodes what lies behind the
success of India's biggest creative entrepreneurs across eight
categories: film actors, directors, sport stars, TV personalities,
singers/musicians, authors, models and comedians",it said
The list was arrived at after a rigorous data collection process
that considered the celebrities' income (from the business of
entertainment) and fame (as measured by media mentions, online
presence and social media followers) in a definite time period.
Dhoni, captain of the Indian cricket team, is the top
sportsperson, while Oscar-winning composer A.R.Rahman leads the
pack of singers/musicians and is the only representative of the
category in the top 20.
Malaika Arora Khan is the leading TV personality, and Karan Johar
is the most powerful director. Author Chetan Bhagat, comedian Vir
Das and model Esha Gupta topped their respective categories.
A majority of celebrities who made it to the list fall in the age
bracket of 30 to 50. However, 12 youngsters, including Saina
Nehwal, Virat Kohli, Anusukha Sharma and Sania Mirza have broken
into the top 50.
At 23, Saina Nehwal is the youngest celebrity on the list.
The special edition of the magazine will hit stands Saturday.
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