Samsung in full-on campaign mode ahead of 'Galaxy Unpacked 2024'
Ahead of the Galaxy Unpacked July 2024 event, ‘Galaxy AI is Here’, tech giant Samsung Electronics unleashed a global billboard campaign in anticipation of the next chapter of Galaxy AI.
[Ahead of 'Galaxy Unpacked July 2024', digital billboards went live in various cities around the world, including Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo and Warsaw, among many others on June 26. (Photo: Samsung)]
Seoul: Ahead of the Galaxy Unpacked July 2024 event, ‘Galaxy AI is Here’, tech giant Samsung Electronics unleashed a global billboard campaign in anticipation of the next chapter of Galaxy AI.
As part of the full scale campaign ahead of the event, digital billboards went live in various cities around the world, including Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo and Warsaw, among many others on June 26.
The campaign video — which features a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower and 4-stars representing Galaxy AI — symbolizes Samsung’s journey to unlock all new experiences for users everywhere.
Confirmed launches at Galaxy Unpacked 2024
Samsung's "Galaxy AI is Here" at Galaxy Unpacked 2024 is scheduled to be held on July 10. The event will be held in Paris instead of Korea where Samsung is based.
Samsung has confirmed the launch of Galaxy Z Fold 6, Z Flip 6, Galaxy Buds 3 series, Watch 7 series and a debut of Galaxy Ring at the event.
As per the images leaked ahead of the event, the Galaxy Z Fold6, expected to be the highlight of Samsung’s Unpacked event, is said to be lighter and thinner than its predecessor.
Leaked renders also suggest Z Fold 6 will have a more rectangular design, similar to the Galaxy S24 Ultra, and is expected to be powered by the Snapdragon 8 Gen 3 SoC.
Leaked images also hint at the colour variants indicating Fold 6 will be available in pink, dark navy blue and silver, whereas the Flip 6 is shown in silver, green, light blue and yellow.
On the other hand, Samsung’s upcoming wireless earbuds are likely to resemble Apple’s AirPods lineup.
Not much details are available regarding the much talked about 'Galaxy Ring'. The product however is anticipated to be one of the most capable smart rings, featuring a host of generative AI capabilities. Samsung will provide more details at the event.
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