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'Student Of The Year' merchandise goes online
Wednesday October 10, 2012 03:47:44 PM,
IANS
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New Delhi: Caps,
T-shirts and mugs - merchandise from the movie "Student Of The
Year" is now available online for fashion forward youth.
Online shopping portal Yebhi.com has tied up with Karan Johar's
Dharma Productions to bring the movie's merchandise closer to the
people.
The movie, directed by Johar, will introduce three newcomers -
Varun Dhawan, Alia Bhatt and Sidharth Malhotra - when it releases
Oct 19.
Their fashionable wardrobe in the movie is expected to be a
trendsetter, especially for collegegoers.
"'Student of the Year' is the story of the highly competitive,
smart and fashionable youths of the country. We believe it is an
ideal alliance to help our fans get the look of the movie, through
the neomodern shopping medium," a Dharma Productions' spokesperson
said in statement.
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