Mumbai: Amazon.com Inc on Tuesday launched a subscription-based box shopping service, Prime Wardrobe, as the world's largest online retailer steps up efforts to boost its apparel business.
Prime Wardrobe will allow Amazon Prime subscribers to choose and try clothes, shoes and accessories from brands including Calvin Klein, Hugo Boss, Adidas, Levi's, as well as Amazon's private labels.
The service, which is still being tested, is similar to a number of "try-before-you-buy" services including Stitch Fix, TrunkClub and Rent the Runway.
"Prime Wardrobe is included with eligible Prime membership. There is no additional fee to use it. Shipping and retursn are free", Amazon said.
Customers will be charged for the items they decide to keep and will get higher discounts if they buy a larger number of items, according to Amazon.
"If a customer decides to keep three or four items from his or her order, a discount of 10% will be given. A disount of 20% will be given if a customer decided to keep five or more items", it said.